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DOWNTOWN
EVENTS and PROMOTIONS |
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Each week the Downtown Association
sends out an electronic newsletter, listing a number
of the great things Downtown has to offer.
Our list reaches over 1000 people
in the Downtown community directly, and is forwarded
on to many more. This is a great opportunity to promote
any special events you have going on in your business.
Workshops, guests speakers, specials, anything that
you want to get the word out about, let us know and
we'll help.
in addition to the e-mail we will
post your event on the website under the appropriate
category.
Make sure to let us know if you are
participating in Downtown Tuesdays, First Fridays,
or if you just have something going on that we can
let people know about.
Melanie@DowntownSantaCruz.com
Subscribe
to the list here
DTA
Event Listings
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EcoCoupons is an eco-friendly alternative
to printed coupons for local shoppers and businesses.
Send coupons to your mobile device or print only those
that you will actually use. Save money while supporting
local businesses and reducing paper waste.
By partnering with Ecocoupons, businesses
get the following:
* The ability to post and manage unlimited
coupons for your business.
* A business profile page with you logo, contact info,
and a link to your website
* A map of your business location
* A photo gallery for your business
* Statistics on who is using your coupons and how
often.
All for only $10 per month! There
are no set-up or cancellation fees, and there is no
time commitment. This is a month-to-month subscription
based service.
To find out more about Ecocoupons,
contact Eric Ressler.
eressler@ecocoupons.org,
440-8710.
www.ecocoupons.org
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The Downtown Dollars
program continues and shoppers are still purchasing
them and cashing them in.
Downtown Dollars is a
simple gift certificate program that unifies and promotes
the downtown business community.
Downtown Dollars each
have a $10 value and are accepted around Downtown
in exchange for $10 worth of goods and services.
Here's how you can participate.
- Accept Downtown Dollars
at your business. All Downtown Dollars used at your
store will be redeemable through the Downtown Association
at 100% of face value. By signing up as a participating
merchant you will be included in the promotional materials
surrounding the program, and shoppers will be encouraged
to spend at your business. Each participating store
will be given a small display sign indicating their
participation. You will be reimbersed for the full
value of all Downtown Dollars you recieve.
- Buy Downtown Dollars. Purchase them yourself and
use them as bonuses for your employees, thank you
gifts for your faithful customers or however you choose
to take advantage of the program.
* Be creative. Think of special promotions in conjunction
with Downtown Dollars and we'll promote it.
Questions? Email us at
Melanie@downtownsantacruz.com
or call 429-8433
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Tuesday is locals' night Downtown.
This is our chance to say thanks to our best customers
and our community. Let us know about your specials
and special events and we'll post them on our site
and get them out to the e-mail list.
Also check out the DTA Happy Hour each week at a
different place. Join your business neighbors for
a fun informal gathering.
In addition to promoting your Downtown Tuesday specials
through our site We have arraqged a special deal with
KPIG Radio to promote your specials.
Questions? Email us at Melanie@downtownsantacruz.com
or call 429-8433
Need a Downtown Tuesdays poster for your window?
Click here
to download one!
Coming soon. The DTA will be randomly giving
prizes to downtown customers wearing the I Heart Downtown
Santa Cruz Button.
Let us know if you would like some buttons!
Also feel free to use the button on your promotions!
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Did you know that the Good Times has
a special advertising program exclusively for DTA
Members? By taking advantage of the DTA / Good Times
partnership, you have the opportunity to Market your
business to 113,000 Good Times readers, and reach
the whole county. The Downtown Page offers you one
of four large ads on a full color page for only $250
per insertion.
To participate in this great program or for More information,
call the Good Times at 831.458.1100
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The Downtown Association is working with KPIG Radio
to promote Downtown Tuesdays and the great specials
throughout Downtown. If you are interested in promoting
your Tuesday specials for a very affordable cost,
contact John Coulter
at 658-3188
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The Santa Cruz Institute of Contemporary Arts presents
First Friday Santa Cruz. Every month, art lovers circulate
around town, mingle and experience great shows in
a variety of venues. To participate in the event,
contact Kirby Scudder
with the Santa Cruz Institute of Contemporary Arts,
and be sure to let the
DTA know about your events.
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| BUSINESS
RESOURCES |
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Small Business
Survival Skills
Bring your own Brown
Bag lunch and learn the skills every small business
owner should have to create and maintain a healthy
and successful small business.
Cost:
Free
When: Second Thursday of each month,
11:45 to 1:00pm
Where: The Santa Cruz Public Library,
224 Church Street, Upstairs Meeting Room
| 2/11/2010 |
Tax Tips -
It's not what you earn, it's what you keep! |
| 3/11/2010 |
Selling on
Ebay - Clicks and Mortar, not just Bricks and
Mortar |
| 4/8/2010 |
Business Start-Up
Camp |
| 5/13/2010 |
Search Engine
Optimization - Can your customers find you? |
| 6/10/2010 |
Viral Marketing-
Get the word out! |
| 7/8/2010 |
Quickbooks
-- the very basics |
| 8/12/2010 |
Customer Relationships
- Your best sales tool |
| 9/9/2010 |
Local Resources
for your small business - There is help! |
| 10/14/2010 |
Understanding
the numbers - Boring? No! Fun and
Essential! |
| 11/11/2010 |
Free Tech Tools-
The Price is Right! |
Downtown Association
of Santa Cruz, California Small Business Development
Center,
Friends of the Santa Cruz Public Libraries,
City
of Santa Cruz Redevelopment Agency
With the generous support
of Bay Federal Credit Union
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Starting a business can be a daunting
and overwhelming process. If you are new to Downtown
or if you are considering locating your business in
Downtown, the DTA is happy to help connect you with
some of the business owners who have gone through
the process and are able to help you navigate the
many steps to starting or growing a business.
From finding a reliable plumber, to
understanding which POS system is best for you, to
understanding the various permits and fees required,
the DTA can get you help from your Downtown neighbors
who want you to succeed.
For
more information contact Chip |
Powered
by the Santa Cruz Department of Economic Development
and redevelopment
View Pacific
Avenue / Downtown in a larger map
Join the Downtown Association
for an informational meeting designed especially to
give you and your employees the information needed
to address the wide range of issues we face every
day in Downtown Santa Cruz.
Meet the Downtown Hospitality
guides and understand what they do and when to call
them. Know what kind of behavior Downtown is illegal
and what is not.
From the Downtown Police
team and the Mental Health Outreach Worker to the
graffiti abatement program, there is a lot to know
about working Downtown.
The next Employee Orientation
will be held on Wednesday, March 17 at 2pm at the
Downtown Association office, 903 Pacific Avenue, #202.
Please RSVP to Melanie
at Melanie@downtownsantacruz.com.
You can also download
the latest version of the Employee Orientation manual
here.
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The Central Coast Small
Business Development Center at Cabrillo College offers
a wide variety of services for present and potential
small business owners. All counseling services are
confidential and free of charge.
~"Retain
Your Employees!!" Funded by the Workforce
Investment Board (WIB) Santa Cruz County, to help
you keep your most valuable asset: your employees.
For more information about this program, contact the
Small Business Development Center.
~ Monterey County Business
and Job Sustainability Program, funded by the Workforce
Investment Board (WIB) Monterey County
Please visit our website
at www.centralcoastsbdc.org.
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The City of Santa Cruz
is committed to supporting the development of its
commercial areas. The redevlopment agency has been
working through out the city to improve appreance
from painting of exterior buildings to landscaping.
The Facade Improvement Program provides grants to
buisness and property owners in the Downtrown area.
For more details please click
here
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Flexible Term
Loan Financing for City of Santa Cruz Businesses
The City of Santa Cruz Redevelopment Agency and the
National Development Council (NDC) have established
and capitalized Grow Santa Cruz to assist eligible
small businesses within the city of Santa Cruz to
obtain the financing from $50K to $300K for working
capital, equipment, construction, land or buildings.
In order to qualify for these loans, a business must
be:
~ A for-profit existing business
~ Financially healthy and in need of expansion capital
For more information and an application package please
contact:
SANTA CRUZ REDEVELOPMENT AGENCY
Peter Koht, Economic Development Coordinator
337 Locust Street, Santa Cruz, CA 95060
(831) 420- 5154
pkoht@ci.santa-cruz.ca.us
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Want to improve your credit, protect yourself from
fraud, and make credit report corrections that could
help you the next time you apply for a loan? Then
sign up for this free seminar, sponsored by Bay Federal
Credit Union. The seminar will be held on Wednesday,
March 31, from 6 to 7:30 p.m. at Cabrillo College,
Student Activity Center–West, Rm. #202, 6500
Soquel Drive, Aptos. Seating is limited; register
by calling 831.477.8427 or email seminar@bayfed.com.
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| YOUR
D.T.A. |
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The Association is funded by an assessment
of businesses and governed by a Board of Directors
comprised of members. Working with the Executive Director,
the Board of Directors sets long-range goals and policy,
develops action plans, creates budgets, assumes financial
responsibility and guides the organization towards
its objectives.
The Board also works through committees
to advance the goals of the organization. Committees
work on relevent issues and present reccommendations
to the Board for Action.
If you are interested in participating
on a committe or serving as a Board Member, please
contact the Downtown Association or talk with any
of the current Board Members to learn more.
Downtown Association meetings are
open to all members and participation is greatly encouraged.
See meeting schedule.
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Board Officers:
President of the Board,
J.P. Correa, (Vinocruz)
Vice President, Emily
Bernard, (Dell Williams Jewelers)
Chair, Community and Civic Relations Committee, Patty
Zoccoli, (Zoccoli's Deli)
Chair, Promotions and
Marketing Committee, Chip
Chair, Membership Committee,
Emily Bernard, (Dell Williams Jewelers)
Board
Members:
Germaine Akin, Red
Room/Red Restaurant/ 515 Kitchen and Cocktails
Emily Bernard, Dell Williams Jewelers
J.P. Correa, Vinocruz
Warren Grande, Bank of the West
Karl Heiman, Cafe' Pergolesi
Linnaea Holgers, Artisans'
Gallery
Andrew Lenz, Lenz Arts
Ian McRae, Hula’s Island Grill and Tiki Room
Rick Melrose, Riordan Winnett Travel
Susan O'Leary Reuss,
Graphfix Gallery
Patty Zoccoli, Zoccoli's Deli
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Meetings
All meetings are held at the Downtown Association's
office at 903 Pacific Avenue, Suite
202 and are open to the membership. Membership participation
is strongly encouraged.
Board of Directors*
3rd Tuesday of every month
8:30-10:00am
The Board of Directors is charged with carrying
out the Mission of The Downtown Association: To
provide effective leadership in order to promote
and sustain downtown as a unique and economically
viable business, entertainment, social & cultural
center.
Community and Civic Relations
1st Wednesday of every month
8:30-9:30am
The Community and Civic Relations Committee advises
the Board on issues relating to downtown social
issues and creates strategies for advocacy.
Promotions and Marketing *
2nd Wednesday of every month
9 :00-10:00am
Membership*
1st Thursday of every month
8:30 -9:30am
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| CLEAN
SAFE AND FRIENDLY |
Emergency 911,
Non- Emergency 471-1131
Reporting crime
is one of the best ways of preventing future crime.
When you take action, it shows the community that
criminal behavior will not be tolerated. The Downtown
Association encourages you to call the police whenever
you see illegal behavior, and to follow up with SCPD.
You can ask the police to call you after they have
taken action. This way, you know that the police have
responded, without any danger of identifying you as
the one who reported the crime.
SCPD Dispatch prioritizes calls, so
do not hesitate to report any crime, regardless of
the degree of severity. If we as a Downtown want a
safer community, we need be willing to take action
and follow through to hold the offenders accountable.
The SCPD Sergeant for Downtown is
Michael Harms.
To anonymously report a crime, call
the Downtown Tip Line at 420-5974.
To report items abandoned on the sidewalk, call the
Police Dept Lost and Found at 420-5900.
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539-9405, 539-9474
The Hospitality Guide Program’s
(HGP) mission is to assist in promoting a clean, safe,
and friendly atmosphere for shoppers, residents, employees
and visitors. This mission is accomplished in the
following ways:
- Providing information and directions
to shoppers, visitors and residents alike.
- Providing a visible presence in
the Downtown area and assisting in maintaining compliance
with municipal codes by using educational outreach.
Call the Hosts when non-emergency
action is required, such as noise complaints, aggressive
panhandling, skateboarders, bicycles, dogs, sitting
on sidewalks in prohibited areas etc.
The Host Program serves Pacific Avenue,
from Water to Laurel Streets, plus the side streets
for one block in each direction.
Hours of Operation:
Monday through Saturday:
Memorial Day - Labor Day: 11:00am-7:30pm
Labor Day - Memorial Day: 10:00am - 6:30pm
Sunday:
11:00am - 5:00pm
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Outreach
Social Worker
566-3608
Among the many of us who spend time
Downtown, there are a few who are in need of help.
One of the bigger challenges Downtown is connecting
those in need with the appropriate services. The Downtown
Outreach Social Worker is specifically trained in
addressing a wide array of social needs, from those
needing shelter and a meal, to mental health issues
and substance abuse services and rehabilitation. She
is available Monday through Friday, and is also happy
to answer any questions and provide information on
mental health and homeless resources, services and
issues.
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Being informed of the Ordinances Downtown
will help you keep your downtown Safe.
Download the DTA's Ordinance Summary here.(pdf)
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420-5303
The mission of Graffiti Free Santa
Cruz is to maintain the natural beauty of our city
by preventing and removing graffiti through community
involvement, eradication, education and enforcement.
How to effectively report graffiti:
- Use the 24-hour line to report
graffiti on public or private property in the City
of Santa Cruz. (If you get involved, it increases
the chances of the suspect being caught and successfully
prosecuted.)
- When reporting vandalism in progress,
give the following information: a description of
the person, the location of the crime, what the
object is that is being tagged, and the substance
being used (paint, markers, stickers, etc.).
- If the graffiti is on public property,
City staff will remove it. If the graffiti is on
private property, Graffiti Free Santa Cruz will
contact the property owner, and can provide assistance
in removing the graffiti if needed.
- SCPD takes photos of the graffiti
and if a vandal is apprehended, the cases reported
in the past year are searched for photos of matching
tags. The vandal can be charged with the previous
cases in addition to the original case. This can
result in stiffer penalties.
- Adopt a spot (big or small) in
your neighborhood or place of work and keep it free
of graffiti. Graffiti Free Santa Cruz will
provide you with the tools and supplies for removing
it.
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The Santa Cruz Rotary
Club is planning a Downtown Spring Clean Up on March
19 and March 20 from 8-noon, and your help could really
make a difference!
Most of Friday's jobs will only take
an hour or two of time, and starting times are flexible.
Also, Santa Cruz Rotary
Club has purchased new uniforms for HOPE services,
a job training program that provides cleaning services
downtown. The HOPE Services crew will be sporting
the new uniforms at the Downtown Spring Clean Up!
For more info, contact
Peter Prindle, Community Services Chair at ritap@cruzio.com.
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| Community |
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Downtown
Santa Cruz
Promote
Your Page Too
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PARKING AND TRANSPORTATION |
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