Welcome to Downtown Santa Cruz


In Downtown Santa Cruz, you'll find a little bit of everything. A perfect mix of shopping options, from unique boutiques to beloved big names. Plenty to eat, whether you're looking for a quick bite or a leisurely sit-down - or maybe a place to enjoy a local microbrew. 

If you're looking for something to do, check out our many performance venues - including the street, where you might hear a busker or two! 

Sometimes you'll catch a special event - our event calendar will tell you when to expect a little something different. No matter what brings you here, we're glad you're here to discover Downtown Santa Cruz!

Downtown Dollars & Digital Downtown Dollars


Downtown DollarsThere are so many great gift ideas in Downtown Santa Cruz that it can be hard to choose.

Downtown Dollars and Instagift (Digital Downtown Dollars) takes the guesswork out of giving. Original Downtown Dollars are available at Bookshop Santa Cruz, Pacific Cookie Company and the Downtown Information Kiosk. Instagift are available right from your phone. 

Both are accepted at many of your favorite businesses throughout Downtown Santa Cruz, and are as good as cash for shopping, dining, services and more!

Downtown Dollars    Instagift

Our Ambassadors

Downtown Ambassadors make the rounds every day in Downtown Santa Cruz, to provide a welcoming and friendly presence, offer helpful information to visitors and generally help to keep downtown looking and feeling great.

Ambassadors strive to provide positive and memorable experiences for everyone in Downtown Santa Cruz, whether they are visiting from another part of the world, or they live and work in the neighborhood.

Call An Ambassador

More About Downtown Ambassadors