Ice Cream Month


It's July, and that means it's time to celebrate the most important tradition that we as a nation have - eating ice cream! That's right, it's National Ice Cream Month, and Downtown Santa Cruz celebrates it in our own special way. 

At each of our participating ice cream businesses, you can pick up a coloring page (and maybe, just maybe, a delicious frozen treat) to decorate in your own special way. When you're all done, take your finished page to the Downtown Info Kiosk (don't forget to put your email on the back!) The winner will be notified via email in the first week of August.

Oh, and the prize? A year of free ice creamStart your crayons, and may the best ice cream win!

Where to pick up your coloring page: