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Downtown Santa Cruz
All Jazzed Up
Kuumbwa Jazz Center on the Cusp of 50th Anniversary
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This Week
Plan your perfect week with our curated event picks! Get ready to make memories and explore Downtown Santa Cruz.
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Before and After the Beach
Downtown Santa Cruz businesses have everything you need to get you ready for your sandy adventure and offer a soft landing after a long day in the sun.
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New Businesses in 2023
Downtown Santa Cruz is experiencing an unprecedented resurgence, welcoming an impressive lineup of new businesses bringing vibrancy back to the heart of the city.
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Wine Walk
What's better than wine tasting? Wine tasting in Downtown Santa Cruz!
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Outdoor Dining
All your favorite restaurants have gone al fresco!
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Google Cloud acquires Looker for $2.6 billion
Google has entered into an agreement to acquire Looker, a Santa Cruz-based business intelligence and data analytics company
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Slug Shop Now Open Downtown!
Bookshop Santa Cruz and UCSC have partnered to open the long awaited Slug Shop.
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Bad Animal Sneaks Up On Santa Cruz
Bad Animal is expected to open in mid-May
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Kids Rule the World!
Kids Day Downtown 2019 was a big hit with hundreds of families enjoying beautiful weather and lots of fun activities.
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Downtown Nonprofits
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Rent For An Event!
Bring the party (or meeting, or class, or performance) Downtown!
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New Year's Eve Downtown
See what's happening on New Year's Eve.
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