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Introducing Associate Membership: Stay Connected to the Heart of Downtown

Are you a business just outside the Downtown Santa Cruz district? Join our new Associate Membership program and stay connected to the energy, resources, and community that make Downtown thrive.

For just $1 a day, your business can enjoy access to valuable perks — including weekly Downtown Business News, invitations to mixers and workshops, reduced event participation fees, and a listing in our DowntownSantaCruz.com directory as a Downtown Adjacent business.

It’s the perfect way to stay in the loop, grow your network, and take part in the excitement of Downtown life — all while supporting the local business community.

Associate Members enjoy many of the same benefits as in-district businesses, with a few exceptions such as ambassador services, board eligibility, and certain in-district promotions.

👉 Join today and get connected to the Downtown difference!

Qualifiers:

  • Businesses that are Downtown Adjacent: within 1 mile of the district (“walking distance”)

Pricing

  • $99 for “Supporters” of the DTA
    • Perks: get newsletters and mixer invitations only
    • For “Associate Members” with all the perks listed below.
    • $365/year for businesses with less than 12 employees
    • $500/year for businesses with more than 13+ employees

PERKS: What You Get

  • Receive weekly Business News sharing info/resources relevant to doing business in the Downtown area
  • Attend any workshops, or educational things…
  • Invitations to attend membership mixers and partner/volunteer with Downtown celebrations
  • Reduced fees to participate in Downtown events (like Kids Day, Holiday Parade, etc.)
  • Participate in Downtown promos/ads for students, employees, and more select marketing
  • Listed in our online www.DowntownSantaCruz.com Directory as Downtown Adjacent
  • Priority on sponsorship opportunities

What You Won’t Get* 

  • Ambassador Services & Neighborhood Advocacy
  • Participation in walk-around Downtown events (e.g. Wine Walk, Reindeer Round-Up)
  • Eligibility to serve on the Board of Directors / voting membership in the Downtown Association
  • Listing in Map & Directory (print & marquees)
  • Limited print + social media opportunities (which primarily direct visitors to Downtown)

*must be an in-district member for the full suite of Association services

Message us to get started!