A Santa Cruz Holiday Tradition

Mark your calendars for the Holiday Parade on December 7, 2024!

The traditional holiday parade is the official kickoff for the winter holidays celebration and the annual tradition of highlighting Santa Cruz County schools, youth based organizations and local nonprofits.  Each year, the Downtown Santa Cruz Holiday Parade draws 1,200 participants and over 3,000 spectators. Rain or Shine!

Registration for the 2024 Holiday Parade will begin in September 2024. Message the events team to be added to the registration announcement email. 

The 2023 Holiday Parade was a great success! 

SCROLL DOWN to view the 2023 parade photos from our official parade photographer, Crystal Birns.

CLICK HERE to watch a recording of the 2023 parade!

Thanks to our Platinum Sponsor Pedro Gonzalez of Farmer's Insurance.