A Santa Cruz Holiday Tradition

The traditional holiday parade is the official kickoff for the winter holidays celebration and the annual tradition of highlighting Santa Cruz County schools, youth based organizations and local nonprofits.  Each year, the Downtown Santa Cruz Holiday Parade draws 1,200 participants and over 3,000 spectators. Rain or Shine!

The Holiday Parade is on Saturday, December 5, 2026 starting at 10 a.m.

Registration for the parade opens on September 7. 

SCROLL DOWN to view the 2025 parade photos from our Official Parade Photographer, Crystal Birns.