A Santa Cruz Holiday Tradition

The traditional holiday parade is the official kickoff for the winter holidays celebration and the annual tradition of highlighting Santa Cruz County schools, youth based organizations and local nonprofits.  The Downtown Santa Cruz Holiday Parade draws 1,200 participants and over 3,000 spectators. Rain or Shine!

The 2022 Holiday Parade was a great success!

Watch the entire 2022 parade HERE.

SCROLL DOWN to view the 2022 parade photos from our official parade photographer, Crystal Birns.

REGISTRATION FOR THE 2023 HOLIDAY PARADE has begun. CLICK HERE TO REGISTER. Please email marketing@downtownsantacruz.com for any questions. 

THANK YOU to our 2023 SPONSORS, Santa Cruz Community Credit Union, Google Cloud & Pedro Gonzalez with Farmer's Insurance.