Downtown Ambassadors work seven days a week serving Pacific Avenue and side streets to support a positive experience for visitors, employees, residents and others spending time in the Downtown district. Working closely with the many agencies who support the Downtown district, the Ambassadors are both a valuable link for the business community and a welcoming face for visitors.
Downtown Ambassadors are an extension of the businesses in the Downtown District. Funded by the Downtown Management Corporation and administered by the Downtown Association, the Downtown Ambassadors extend the customer service of the businesses out onto the sidewalks along Pacific Avenue and the side streets. A customer’s experience doesn’t begin and end at the threshold of your favorite restaurant or retail store, and Ambassadors make sure that experience keeps going strong on the streets.
The Downtown Ambassadors are funded through an assessment of properties on Pacific Avenue and side streets, one block in either direction, between Laurel Street and Water Street. The Assessment is managed by the Downtown Management Corporation of Santa Cruz.
Contact the Downtown Ambassadors
There are several ways to contact the Downtown Ambassadors.
Current COVID-19 Hours:
- Wednesday-Sunday 10am-6pm
Call or text: 831-430-6311
Monday-Sunday between 10am-6pm (Fall/Winter)*
and Friday/Saturday 10am-8pm (Spring/Summer)*
Thanksgiving Day: CLOSED
Christmas Eve: Close early
Christmas Day: CLOSED
New Years Eve: Close early
New Years Day: Close early