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Downtown Association of Santa Cruz

The Downtown Association of Santa Cruz manages a ‘Business Improvement District‘ established to promote commerce and provide an environment compatible with doing business. Business operators in the Downtown district contribute an assessment which is allocated by the Downtown Association Board of Directors to further the mission of the Downtown Association. The Board of Directors is comprised of, and elected by, assessed business owners in Downtown Santa Cruz.

The mission of the Downtown Association of Santa Cruz is to provide effective leadership in order to create, promote and sustain downtown as a unique and economically viable business, entertainment, social and cultural center. The primary function of the Downtown Association is to market Downtown Santa Cruz and provide clean, safe and welcoming services to visitors and businesses 365 days a year through our Ambassador and Information Kiosk programs. The Downtown Association also advocates for businesses and serves as a representative with government agencies and other organizations when addressing issues specific or pertinent to the Mission of the Downtown Association. And the Association connects downtown business owners and managers to business resources and to each other.

For Downtown Businesses: Downtown Business Portal

Downtown Association Board of Directors

Board Chair
Damani Thomas, Oswald

Vice Chair
Zach Davis, The Penny Ice Creamery 

Treasurer
Bill Kempf, William C. Kempf, Architect 

Secretary
David Apgar, Goal Screen

Marketing Committee Chair
Cara Pearson, Pacific Cookie Company

Social & Legislative Committee Chair
Stacy Nagel, Google

Nominations Committee Chair
Uriah Wilkins, PipeLine

At-Large Directors
Jennalee Dahlen, Yoso Wellness Spa and Yoso the Annex
Katie Fairbairn, Santa Cruz Community Credit Union
Pedro Gonzalez, Farmers Insurance Group
Christie Jarvis, Minnow Arts & Land Culture Landscape Architecture
Trevor Jones, Minnow ArtsSpaceCamp Design Build, Inc
Nikki Patterson, Ecology Action

Board Invitees

Chanel Enriquez, Kuumbwa Jazz
Chris Hoffmann, Om Gallery
Jenoah Timko, Sockshop & Shoe Co.
Dyane Villalobos, Childish Toy Shop

Board Observers
Stuyvie Bearns Esteva, Lúpulo Craft Beer House
Emily Coonerty, Dell Williams Jewelers
Janis Coulter, Cognito Clothing
Joe Ferrara, Atlantis FantasyWorld
Charles Jack, Cat & Cloud Coffee
Linnaea Holgers James, Artisans & agency
Timmy Hunt, Pono Hawaiian Grill
Anne Martinete, Stripe
Jose Moya, Get Faded Barbershop

Downtown Association Staff
Jorian Wilkins, Executive Director
Sonja Brunner, Director of Operations
Shiri Gradek, Brand Director
Melisa Schwarm, Membership Champion
Contact Us! 

Downtown Association Meetings

The Downtown Association Board of Directors meets every month on the 3rd Tuesday of the month at 8:30 a.m. (except in December) Board Subcommittees meet between Board sessions, also on Tuesdays at 8:30 a.m.  Members are always welcome.


Upcoming Meetings

Tuesday, June 4 | 8:30 am
Social & Legislative Committee: Downtown Library & Affordable Housing Project Update
Link to join

Tuesday, June 11 | 8:30 am
Finance Committee
Link to join

Tuesday, June 18 | 8:30 am
Board of Directors
Link to join

Tuesday, June 25 | 8:30 am
Marketing Committee
Link to join

Recent Board Meeting Minutes

March 2024
February 2024

January 2024
October 2023

September 2023

August 2023




Note: Downtown Association Board Meetings and Subcommittee Meetings do not take place in December.

FY2024 Workplan + FY2024 Budget

Programs of the Downtown Association

Downtown Dollars
Information Kiosk
Downtown Ambassador Program
Downtown Marketing
Holiday Events + Promotion


Anti-Harassment Policy

Downtown Association's Anti-Harassment Policy


Equity Work

Downtown Association's Diversity, Equity & Inclusion Commitment