Downtown Association of Santa Cruz

The Downtown Association of Santa Cruz manages a ‘Business Improvement District‘ established to promote commerce and provide an environment compatible with doing business. Business operators in the Downtown district contribute an assessment which is allocated by the Downtown Association Board of Directors to further the mission of the Downtown Association. The Board of Directors is comprised of, and elected by, assessed business owners in Downtown Santa Cruz.

The primary function of the Downtown Association is to promote Downtown Santa Cruz.

The Downtown Association also advocates for businesses and serves as a representative with government agencies and other organizations when addressing issues specific or pertinent to the Mission of the Downtown Association.

For Downtown Businesses: Downtown Business Portal

Downtown Association Board of Directors

Board Chair
Cara Pearson, Pacific Cookie Company

Vice Chair
David Guzman, Sol Property Advisors

Treasurer
Bill Kempf, William C. Kempf, Architect 

Secretary
Janis Coulter, Cognito Clothing

Marketing Committee Chair
Jennalee Dahlen, Yoso Wellness Spa

Downtown Recovery Committee Chair
Kamala Allison, Fybr Bamboo

Nominations Committee Chair
Suna Lock, Stripe 

At-Large Directors
Germaine Akin, 515 Kitchen & Cocktails
Patrice Boyle, Soif Wine Bar and Merchant
Zach Davis, The Penny Ice Creamery and Snap Taco
Shiri Gradek, Sereno Group Realtors

Board Observers
Stuyvie Bearns Esteva, Lúpulo Craft Beer House
Emily Coonerty, Dell Williams Jewelers
Joe Ferrara, Atlantis Fantasy World
Linnaea Holgers James, Artisans & Agency

Downtown Association Staff
Jorian Wilkins, Executive Director
Sonja Brunner, Director of Operations
 

Downtown Association Meetings

The Downtown Association Board of Directors meets every month on the 3rd Tuesday of the month at 8:30 a.m. Board Subcommittees meet between Board sessions, also on Tuesdays at 8:30am. Members are welcome; links to join below.

Upcoming meetings

April 13
Finance Committee 
Link to join

April 20
Board of Directors  
Link to join

April 27
Marketing Committee
Link to join

May 4
Downtown Recovery Committee
Link to Join


Downtown Recovery Panel Recordings

Downtown Recovery | April 6 | Big Plans for the Future
Hear from the developers of these major projects underway Downtown:
Garrett Borges, Anton DevCo | Pacific/Front/Laurel
Jessica de Wit, City of Santa Cruz | Pacific Station
Jessie Bristow, Swenson Builders | 530 Front
Owen Lawlor, Lawlor LandUse | River/Front
Chris Murphy, General Manger | Santa Cruz Warriors
Amanda Rotella, City of Santa Cruz | Library Mixed Use
Laura Bishop, Executive Director | 418 Project
Link to watch

Downtown Recovery | March 2 | Creative Economy 
with MAH Director Robb Woulfe, Arts Council Santa Cruz County Director Jim Brown, and Santa Cruz Economic Development Arts Manager Kathryn Mintz 
Link to watch

Downtown Recovery | February 2 | Lessons Learned from the Post-Earthquake Recovery 
with Joe Ferrara, Atlantis Fantasy World, Ellen Gil, Sockshop & Shoe Co., Joe Hall, former Asst. Redevelopment Director, Cynthia Matthews, former Mayor, Larry Pearson, Pacific Cookie Company, and Patty Zoccoli, Zoccoli’s Deli
Link to watch


Recent Board Meeting Minutes
March 2021
February 2021
January 2021
November 2020
October 2020
September 2020

Note: Downtown Association Board Meetings or Subcommittee Meetings do not take place in December.

FY2021 Workplan
FY2021 Budget

 

Programs of the Downtown Association

Downtown Dollars
Information Kiosk
Downtown Ambassador Program
Downtown Marketing
Holiday Events + Promotion

 

Anti-Harassment Policy

Downtown Association's Anti-Harassment Policy