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Dell Williams Jewelers

Home goods / furnishingsJewelrySpecialty Shop


1320 Pacific Ave
Santa Cruz, CA 95060
(831) 423-4100

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A Downtown Santa Cruz tradition since 1927, Dell Williams has been locally-owned and family-operated for four generations and features the very finest in classic to contemporary jewelry, watches, and elegant gifts.

The jewelry showroom boasts some of the industry's most prestigious designers: Roberto Coin, Alex Sepkus, Aaron Henry, Gurhan, Memoire, A-Link, Raymond Weil, Shinola, and much more. The store is well known for its exquisite merchandise and friendly professional service. The gift department is filled with a large collection of tabletop items -- from a sparkling display of locally-produced Annieglass to the unparalleled craftsmanship of Simon Pearce, along with many other unique pewter, sterling silver, and crystal gifts.

Dell Williams Jewelers also features a complete jewelry service department with a extensive menu of services -- repair, restoration, remounting, stone replacement, ring sizing, as well as custom design and appraisals. The repair center also offers watch adjustments and battery installation. When only the finest will do, visit Dell Williams Jewelers. 

*Modified Hours*
Monday - Friday 10am to 5pm
Saturdays by appointment
(Outside hours can sometimes be accommodated. Please email

Downtown Dollars

Dell Williams Jewelers accepts Downtown Dollars.

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