Image of Downtown Santa Cruz with words "Downtown Santa Cruz" and photo of Nativo Gonzalez

Our new weekly feature “Discover Downtown” will showcase all the amazing shops that Downtown has to offer. If you’ve ever walked past a business and wondered what they sold or what service they provided, this series will help answer those burning questions. Each week our Discover Downtown host, Nativo Gonzalez, will introduce us to new businesses and give us a little background on what makes that business unique!

In addition to lending his amazing interview skills to Downtown Santa Cruz, Nativo hosts his own podcast, Paid the Co$t which highlights influential members of the Santa Cruz community. Follow along each week by streaming Discover Downtown videos on Facebook, Instagram, or YouTube.

Discover Downtown on Facebook

Discover Downtown on Instagram

Discover Downtown on YouTube