Welcome to Downtown Santa Cruz

In the shadows of the COVID-19 virus, life in Downtown Santa Cruz feels uncertain and has been changing daily - The Downtown Association encourages you to remember our small businesses and to continue supporting them - even from home. This is a crucial time. If we do not support our small businesses we may not see them return when our community goes back to some sense of normalcy.


Please check out our resource pages: Downtown Delivered,  Shop Downtown OnlineKeep Moving with Downtown, and Now Playing: Downtown. We have created these pages to lead you to a full listing of ways to support our Downtown community, and how our Downtown community can support you: through take-out or delivery food and drink options, live streaming yoga classes, virtual versions of your favorite events, and online stores and gift certificates to some of your favorite Downtown businesses to use now or in the future.


Sheltering in place doesn't mean you can't move!  Some of Downtown Santa Cruz's favorite exercise studios have moved their classes online.

Click the photo to see all the classes available, including Pilates, yoga, meditation, barre, and more. 

Don't forget about these other options, too!

Shop Downtown Online

Downtown Delivered

Virtual Downtown Events

Our Ambassadors

We're lucky in Downtown Santa Cruz to have such a vibrant arts and entertainment scene. During shelter-in-place, sitting in an auditorium or going to a dance class isn't an option - but luckily, there are other ways. Many live performances are moving online to stream from home, and dance classes are going virtual so that anyone can follow along. Click through to see which venues and organizations have arts options online, or check the event calendar to see what's coming up!

Online Arts Organizations Calendar of Virtual Events