Downtown Santa Cruz - Santa Cruz, CA

Text in image: Why buy local? Small businesses donate 250% more than larger businesses to local non-profits and community causes.

We can each make a big difference simply by making the choice to shop local.

Upcoming Events

Dec

23

Closing

Reindeer Round-Up
10am - 5pm

Dec

9

Sat

Visits with Santa
12pm - 4pm / Childish Toy Shop

Dec

10

Sun

Downtown Antique Fair
8am - 5pm

View Full Calendar

New & Noteworthy

New Businesses in 2023

Downtown Santa Cruz is experiencing an unprecedented resurgence, welcoming an impressive lineup of new businesses bringing vibrancy back to the heart of the city.

What's better than wine tasting? Wine tasting in Downtown Santa Cruz!

All your favorite restaurants have gone al fresco!