Shop Santa Cruz logo with illustration of gift and surf board

We can each make a big difference simply by making the choice to shop local. When it comes time to buy gifts, shop early and often at your favorite local downtown businesses. With a variety of stores and restaurants to choose from, you are sure to find a gift for everyone on your list.

For a full list of Downtown Santa Cruz businesses, links to their online shopping, take-out menus, curbside pickup and in-person hours, visit Shop Downtown

Shop Downtown

Eat Downtown

Play Downtown

Our Ambassadors

We're lucky in Downtown Santa Cruz to have such a vibrant arts and entertainment scene. During the COVID pandemic, sitting in an auditorium or going to a dance class isn't an option - but luckily, there are other ways. Many live performances are moving online to stream from home, and dance classes are going virtual so that anyone can follow along. Click through to see which venues and organizations have arts options online, or check the event calendar to see what's coming up!

Online Arts Organizations Calendar of Virtual Events