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This Week Downtown

New & Noteworthy

Santa has lost his reindeer, but you can help find them! Pick up a map at the Downtown Santa Cruz Information Kiosk or Pacific Cookie Company to find participating businesses, and then visit them all to search for the beautiful hidden reindeer. Find just 12 of the reindeer and return your map to the Info Kiosk for a small prize!
Santa is coming back to Santa Cruz and he can't wait to visit with you and hear all about the adventures you've had this year. And of course, he wants to hear your Christmas wishlist. Stop by to say hello to him at Childish Toy Shop on Pacific Ave. this weekend between 12-4PM. Click here for the official link and for more information.
Join us for a FREE Family Movie at the Del Mar Theatre this Saturday, December 21 at 11AM. FREE admission to The Wizard of Oz at the historic Del Mar Theatre! Gather your family and friends for an enchanting journey over the rainbow. Experience the magic of Oz on the big screen.
If you love Bingo and you love holiday shopping, you're going to LOVE Holiday Bingo. Grand prize is $250 Downtown Dollars. Spend at least $20 in-store at a participating business between Nov 22 and Dec 22 and save the receipt to complete a bingo square. If you complete a single row (5 in a row), turn in your bingo card at the Downtown Info Kiosk, 1130-K2 Pacific Avenue by Dec 22, 2024 to be entered in to our drawing to win Downtown Dollars.
Santa Cruz Shakespeare (SCS) debuts a new holiday tradition for the whole family with its production of Charles Dickens’ A Christmas Carol, starring Mike Ryan as Ebeneezer Scrooge. The production will run from November 23 through December 24, 2024, at the Veterans Memorial Hall at 846 Front St in Downtown Santa Cruz. There will be 28 performances, including shows at 2:00 p.m. and 7:00 p.m.
Bring the whole family down to play in faux snow on Pacific Avenue, and take a photo inside the inflatable snow globe at Abbott Square. These Saturdays you can also attend Free Family Movies, visit with Santa, and much more!
To show how much we appreciate your decision to shop local and support Downtown Santa Cruz businesses, the Downtown Association of Santa Cruz is offering free holiday gift wrapping. Bring your gifts & receipts from any downtown Santa Cruz business to receive FREE gift wrapping at our Gift Wrapping Pop-Up, December 19-23.
Santa Cruz Dance Theater invites you to experience the magic of The Nutcracker at the Santa Cruz Civic Auditorium. This year's production features a special guest performance by Lucien Postlewaite, a Santa Cruz native and principal dancer with Pacific Northwest Ballet. Join Clara on a dreamlike journey filled with stunning costumes, captivating choreography, and Tchaikovsky's iconic score. Performances on December 21 & 22, at 1PM & 4:30PM.
Head down to Lupulo for a relaxed and fun-filled Chanukah craft event! This free event offers a variety of easy and enjoyable crafts including paint your own dreidel & making Chanukah cards. Open to all ages!