The Downtown Santa Cruz Community Farmers' Market has relocated to their new home, taking over the streets at Cedar and Church. This is a temporary stepping-stone, movement toward the build out of their permanent food hub in the Downtown corridor. Let’s show up with a bang. This is our market and our Downtown!Walk to over a dozen new art shows opening in Downtown Santa Cruz this First Friday, August 1! Discover new artists and explore different Downtown galleries and independent boutiques. Enjoy a bite to eat during your stroll at one of the many great restaurants downtown!Hidden Fortress hopes you can swing by this Friday, August 1, to share in their celebration of a 1-year milestone at Cruzio! They'll be open extended hours and will have free samples of their coffee and select small bites for you to enjoy.Cabrillo Festival of Contemporary Music's vibrant 63rd season has begun and runs until August 10! Explore themes ranging from love and beauty to democracy and human rights. The transformative 2025 season features over 20 composers, nine in residence, seven guest artists, as well as Cabrillo's unmatched Festival Orchestra. Season and single tickets available.July is Ice Cream Month and we're celebrating with our annual Ice Cream Coloring Contest. The winner of the coloring contest will win 30 ice cream scoop vouchers. YOWSERS. During the month of July, families can pick up contest coloring sheets at participating businesses: Pacific Cookie Company, The Penny Ice Creamery, Press, Nico's, Izzy's Ices, Mission Hill Coffee and Creamery and the Downtown Info Kiosk. It ends TODAY!You'd think Waldo would know better than to get lost in Downtown Santa Cruz again, however... Where's Waldo is back! This July, find Waldo around Downtown! Stop by Bookshop Santa Cruz, the Downtown Info Kiosk or any of the participating businesses below for your Waldo Passport, and join in the fun! Stay tuned for the Where's Waldo finale and winners announcement. Last day is TODAY!Are you ready for a night of nonsensical slideshow presentations? Got a burning idea you’re ready to share? Is your cat the smartest in town? Does pineapple belong on Pizza? Is your single friend the cutest? Is Pedro Pascal overrated? Do you have photos to share from your cat’s quinceañera? Tell us in a 3-5 minute pitch-deck presentation at Lúpulo on Wednesday, August 6 from 7-9PM. If you don’t want to present, come and watch! It’s FREE to attend!The Santa Cruz Museum of Art and History (MAH) in collaboration with Downtown Santa Cruz is pleased to announce the Grand Opening Celebration and Ribbon Cutting for the new MAH Museum Store. This free public event and reception is Thursday, August 7, 2025 from 4:30PM - 6:30PM. Join MAH staff and elected officials for complimentary MAHctails (mocktails), light snacks, music - and of course SHOPPING! Get ready to ignite your local's summer nights! The Summer Sunset Series is bringing six weeks of pure magic to Lot 16 and Church Street, every Thursday evening from August 14 through September 18. We're seizing those perfect golden hours to transform our downtown into a vibrant destination for locals and visitors alike with live music, delicious food, local makers, glow up experiences and more!
