Skip to Main Content

This Week Downtown

New & Noteworthy

Mark your calendars for Thursday, July 25 for the Grand Opening of Hidden Fortress Coffee Roasters at Cruzio. Highlights of the day include: Free coworking day for all guests, complimentary coffee and pastry samples, raffle prizes, small bites and freshly brewed coffee available throughout the day, special treats after 3PM, including toast bar sliders and espresso drink shooters, and a ribbon cutting at 4PM


OPEN HOUSE | LONDON NELSON COMMUNITY CENTER

Be a guest for London Nelson Open House Week July 22-26. Sign up for tours of the facility, try one of their introductory classes or special activities, ask questions of the instructors and staff, test your skills with their Ping Pong Tournaments, and visit the History of London Nelson Center Hallway Art Exhibit all month long! Learn more by visiting NelsonCenter.com or calling 831-420-6177

Downtown Santa Cruz has everything you need to outfit your child for a successful year, from stylish clothes, haircuts and backpacks to lunch boxes, bicycles and books. 

Downtown Santa Cruz is the easy, one-stop shop for all your back to school needs. Plan your shopping trip now!

JULY IS ICE CREAM MONTH - COLORING CONTEST
July is Ice Cream Month and we're celebrating with our annual Ice Cream Coloring Contest. The winner of the coloring contest will win 30 ice cream scoop vouchers.  YOWSERS. During the month of July, families can pick up contest coloring sheets at participating businesses: Pacific Cookie CompanyPenny Ice Creamery, PressMission Hill CreameryIzzy's Ices. Drop off you coloring sheet to the Info Kiosk by July 31 to be entered into the contest. Our volunteer judges will determine the winner and announce them in the first week of August!

WHERE'S WALDO - ALL JULY
You'd think Waldo would know better than to get lost in Downtown Santa Cruz again, however... Find Waldo is back! This July, find Waldo in Downtown! Stop by Bookshop Santa Cruz, the Downtown Info Kiosk or any of the participating businesses below for your Waldo Passport and join in the fun! Stay tuned for the Where's Waldo finale and the winners are announced. 

DOWNTOWN DOLLARS | END OF YEAR GIFTS
Take the guesswork out of teacher and staff gifts and give them Downtown Dollars. Accepted at over 85 Downtown businesses, you can't go wrong with giving your recipient the gift of choice. 
Downtown dollars don't expire and have no fees. They are a perfect gift for teens, teachers, coworkers, family or anyone in your life who will appreciate the many options to go spend them at. 
Buy Downtown Dollars today at the Downtown Info Kiosk, Bookshop Santa Cruz, Pacific Cookie Company, or online! Click HERE for more information.

WORK DOWNTOWN | OPEN POSITIONS

Do you love downtown? Do you need a job? We're very excited to inform you that many Downtown businesses are hiring right now so you can check all your boxes in one spot. Downtown Santa Cruz has a variety of employers, including tech, medical, retail and food service. Click below to view Downtown job listings! SEARCH OPEN POSITIONS