Downtown Santa Cruz

What's better than wine tasting? Wine tasting in Downtown Santa Cruz!

Downtown Bingo!

Everyone wins when you eat Downtown!

All your favorite restaurants have gone al fresco!

Choose Downtown

We've got the bling, the eats, the shoes, the..

Downtown Businesses Come Together To Support Evacuees

Outdoor Dining on Pacific Avenue!

If you've been walking down Pacific Avenue between Lincoln and Cathcart, you may have noticed an extra buzz in the air.

Open for Business!

Where Can I Get A Mask?

Forgot a mask, or want a new one? Here's who can help.

Memorial Day Sales Downtown!

Let's Play Downtown!

Keep your kids entertained with Downtown businesses.

Downtown Virtual Backgrounds!

Choose a Zoom background that reminds you of your favorite Downtown.

Now Playing: Downtown Santa Cruz

Downtown arts and entertainment, now online.

Keep Moving with Downtown

Online workouts, meditation, stretches, and everything to fight cabin fever.

Barretini Opens On Pacific Avenue

Downtown Santa Cruz welcomes a new fitness studio!

Google Cloud acquires Looker for $2.6 billion

Google has entered into an agreement to acquire Looker, a Santa Cruz-based business intelligence and data analytics company

Slug Shop Now Open Downtown!

Bookshop Santa Cruz and UCSC have partnered to open the long awaited Slug Shop.

Bad Animal Sneaks Up On Santa Cruz

Bad Animal is expected to open in mid-May

Kids Rule the World!

Kids Day Downtown 2019 was a big hit with hundreds of families enjoying beautiful weather and lots of fun activities.

Downtown Nonprofits

Rent For An Event!

Bring the party (or meeting, or class, or performance) Downtown!

New Year's Eve Downtown

See what's happening on New Year's Eve.