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Downtown Santa Cruz
Holly Jolly Downtown Dollar Giveaway!
It's a Holly Jolly Downtown Dollar Giveaway! Shop early for the holidays and earn downtown cash!
Everyone wins when you eat Downtown!
All your favorite restaurants have gone al fresco!
We've got the bling, the eats, the shoes, the..
Downtown Businesses Come Together To Support Evacuees
Outdoor Dining on Pacific Avenue!
If you've been walking down Pacific Avenue between Lincoln and Cathcart, you may have noticed an extra buzz in the air.
Open for Business!
Where Can I Get A Mask?
Forgot a mask, or want a new one? Here's who can help.
Memorial Day Sales Downtown!
Let's Play Downtown!
Keep your kids entertained with Downtown businesses.
ZOOM with Downtown!
Choose a Zoom background that reminds you of your favorite Downtown.
Now Playing: Downtown Santa Cruz
Downtown arts and entertainment, now online.
Keep Moving with Downtown
Online workouts, meditation, stretches, and everything to fight cabin fever.
Barretini Opens On Pacific Avenue
Downtown Santa Cruz welcomes a new fitness studio!
Google Cloud acquires Looker for $2.6 billion
Google has entered into an agreement to acquire Looker, a Santa Cruz-based business intelligence and data analytics company
Slug Shop Now Open Downtown!
Bookshop Santa Cruz and UCSC have partnered to open the long awaited Slug Shop.
Bad Animal Sneaks Up On Santa Cruz
Bad Animal is expected to open in mid-May
Kids Rule the World!
Kids Day Downtown 2019 was a big hit with hundreds of families enjoying beautiful weather and lots of fun activities.
Rent For An Event!
Bring the party (or meeting, or class, or performance) Downtown!
New Year's Eve Downtown
See what's happening on New Year's Eve.