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Downtown Holiday Parade
Loma Prieta 30th Anniversary Events
Trick or Treat Downtown
Doing Business Downtown
The Alliance of Women Entrepreneurs
Go Santa Cruz
Downtown Information Kiosk
Downtown Association Of Santa Cruz
Downtown Santa Cruz
Barretini Opens On Pacific Avenue
Downtown Santa Cruz welcomes a new fitness studio!
Google Cloud acquires Looker for $2.6 billion
Google has entered into an agreement to acquire Looker, a Santa Cruz-based business intelligence and data analytics company
Slug Shop Now Open Downtown!
Bookshop Santa Cruz and UCSC have partnered to open the long awaited Slug Shop.
Bad Animal Sneaks Up On Santa Cruz
Bad Animal is expected to open in mid-May
Kids Rule the World!
Kids Day Downtown 2019 was a big hit with hundreds of families enjoying beautiful weather and lots of fun activities.