Downtown Santa Cruz

Barretini Opens On Pacific Avenue

Downtown Santa Cruz welcomes a new fitness studio!

Google Cloud acquires Looker for $2.6 billion

Google has entered into an agreement to acquire Looker, a Santa Cruz-based business intelligence and data analytics company

Slug Shop Now Open Downtown!

Bookshop Santa Cruz and UCSC have partnered to open the long awaited Slug Shop.

Bad Animal Sneaks Up On Santa Cruz

Bad Animal is expected to open in mid-May

Kids Rule the World!

Kids Day Downtown 2019 was a big hit with hundreds of families enjoying beautiful weather and lots of fun activities.

New Year's Eve Downtown

See what's happening on New Year's Eve.