Downtown Santa Cruz

It's a Holly Jolly Downtown Dollar Giveaway! Shop early for the holidays and earn downtown cash!

Everyone wins when you eat Downtown!

All your favorite restaurants have gone al fresco!

We've got the bling, the eats, the shoes, the..

Downtown Businesses Come Together To Support Evacuees

If you've been walking down Pacific Avenue between Lincoln and Cathcart, you may have noticed an extra buzz in the air.

Forgot a mask, or want a new one? Here's who can help.

Keep your kids entertained with Downtown businesses.

Choose a Zoom background that reminds you of your favorite Downtown.

Downtown arts and entertainment, now online.

Online workouts, meditation, stretches, and everything to fight cabin fever.

Downtown Santa Cruz welcomes a new fitness studio!

Google has entered into an agreement to acquire Looker, a Santa Cruz-based business intelligence and data analytics company

Bookshop Santa Cruz and UCSC have partnered to open the long awaited Slug Shop.

Bad Animal is expected to open in mid-May

Kids Day Downtown 2019 was a big hit with hundreds of families enjoying beautiful weather and lots of fun activities.

Bring the party (or meeting, or class, or performance) Downtown!

See what's happening on New Year's Eve.