Downtown Santa Cruz

The Santa Cruz Antique Faire is on the 2nd Sunday of every month from 8am-5pm. Vendors offer an eclectic blend of antiques and unique items, vintage clothing, collectibles and more!

Kids' Day will take place on April 23, 2022,  from 12:00 - 4:00 PM. Bring your family down to enjoy face painting, music, dancing, bubbles, foosball, crafts & more!

What's better than wine tasting? Wine tasting in Downtown Santa Cruz!

Everyone wins when you eat Downtown!

All your favorite restaurants have gone al fresco!

We've got the bling, the eats, the shoes, the..

If you've been walking down Pacific Avenue between Lincoln and Cathcart, you may have noticed an extra buzz in the air.

Keep your kids entertained with Downtown businesses.

Google has entered into an agreement to acquire Looker, a Santa Cruz-based business intelligence and data analytics company

Bookshop Santa Cruz and UCSC have partnered to open the long awaited Slug Shop.

Bad Animal is expected to open in mid-May

Kids Day Downtown 2019 was a big hit with hundreds of families enjoying beautiful weather and lots of fun activities.

Bring the party (or meeting, or class, or performance) Downtown!

See what's happening on New Year's Eve.