Downtown Santa Cruz

The Vision Sanctuary is currently home to eight local artists who utilize the cozy space as their work studio.

Downtown Santa Cruz is the easy, one-stop shop for all your back to school needs. We have things from stylish clothes and backpacks to school supplies and transportation. Check out a few of our highlights and main spots to get your kid ready for the new year!

The local and artisan Penny’s Ice Creamery, an ice cream shop that transcends the ordinary. This establishment combines unique flavors and imagination to redefine the way we experience the classic treat of ice cream.

Full Steam dumpling is a pop that is inside 11th Hour coffee downtown. They serve an awesome menu of delicious asian inspired food, from their Chicken and Leek Gyozas, to their delicious ramen.

“Keep Santa Cruz Weird” alive and well. Some of them are obvious while others are hidden gems, tucked away in pockets of hope. The Felix Kulpa Art Gallery is one of those gems.

Be prepared because most people will quickly become friends of anyone they split a tanoa (a large wooden bowl of kava) with. That’s because  this little plant produces feelings of happiness, relaxation, and wanting to share a conversation with neighbor.

Kuumbwa Jazz Center on the Cusp of 50th Anniversary

Plan your perfect week with our curated event picks! Get ready to make memories and explore Downtown Santa Cruz.

Downtown Santa Cruz businesses have everything you need to get you ready for your sandy adventure and offer a soft landing after a long day in the sun.

Downtown Santa Cruz is experiencing an unprecedented resurgence, welcoming an impressive lineup of new businesses bringing vibrancy back to the heart of the city.

What's better than wine tasting? Wine tasting in Downtown Santa Cruz!

All your favorite restaurants have gone al fresco!

Google has entered into an agreement to acquire Looker, a Santa Cruz-based business intelligence and data analytics company

Bookshop Santa Cruz and UCSC have partnered to open the long awaited Slug Shop.

Bad Animal is expected to open in mid-May

Kids Day Downtown 2019 was a big hit with hundreds of families enjoying beautiful weather and lots of fun activities.

Bring the party (or meeting, or class, or performance) Downtown!