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Self Care Month

New & Noteworthy

A Whole Month of Well-Being

Running from February 1 through February 28, Self Care Month is an opportunity to weave wellness into your everyday routine. Whether you’re a longtime local or just passing through, the month’s offerings encourage you to pause, recharge, and explore new ways to care for yourself.

Sponsored by The Sol Method Wellness and Aesthetics, this month-long celebration underscores downtown’s commitment to holistic health and community well-being.

Curated Deals and Wellness Experiences

This year’s lineup features a range of participating businesses, from skincare and bodywork to traditional healing arts, each presenting specials designed to make self care both accessible and rewarding. Highlights include:

Herbal and Natural Remedies

  • Go Ask Alice — Enjoy 15 % off all herbal tinctures aimed at supporting sleep, stress relief, hormone balance, and energy.

Aesthetics and Bodywork

  • Volta Vitality Aesthetics & Wellness — Offers 20 % off advanced aesthetic services such as microneedling and Jet Plasma treatments.
  • The Sol Method Wellness and Aesthetics — Features tiered specials including 20 % off Botox, 30 % off hyaluronic acid fillers, and discounts on microneedling paired with cutting-edge therapies.
  • Handsome Beauty Bar — Take 15 % off any full-priced service with this neighborhood favorite.

Healing and Body Awareness

  • Adrianna González Acupuncture — Welcomes new clients with 20 % off their first acupuncture visit.
  • Santa Cruz Somatic Bodywork & Yoga — Encourages you to “Love Yourself!” with 25 % off any service for new clients.
  • Santa Cruz Ayurveda — Offers 30 % off initial consultations — a chance to explore timeless Ayurvedic insights into balance and wellness.

Spa and Restoration

  • Yoso Wellness Spa — Book any facial, massage, or acupuncture ritual and receive a complementary 30-minute infrared sauna session — perfect for deep relaxation and detoxification.

Boutique, Pleasure & Mental Wellness Specials

  • Camouflage — This longtime downtown boutique is offering a playful take on self care with a $49 Sensory Kit (a $117 value). The curated kit includes select items designed to spark curiosity, comfort, and sensory exploration, highlighting self-expression, body confidence, and pleasure as meaningful components of overall wellness.
  • Good Vibrations — A nationally recognized, sex-positive retailer rooted in education and inclusivity, Good Vibrations is offering 20% off all Sportsheets items throughout Self Care Month. The special encourages conversations around intimacy, consent, and pleasure, reinforcing the idea that sexual wellness is an essential part of self care.
  • Pacific Ketamine & Wellness — Expanding the conversation around mental health, Pacific Ketamine & Wellness is offering 20% off a medical evaluation and first ketamine medication treatment for new patients. The clinic provides medically supervised ketamine therapy, an innovative option increasingly used to support individuals experiencing depression, anxiety, PTSD, and chronic pain.

A Community United Around Care

Self Care Month transforms Downtown Santa Cruz into more than just a destination for services — it becomes a community of care. From therapeutic touch and aesthetic renewal to mindful relaxation and herbal support, the event highlights the diverse approaches to wellness that flourish in the city’s core.

Whether you’re dipping your toes into a new practice or returning to a trusted favorite, February’s Self Care Month offers a nudge to prioritize your health and happiness, right in the heart of Santa Cruz.