PROMOTIONAL OPPORTUNITIES, SEASONAL AND ONGOING
All the upcoming promotion sign-ups in one convenient location. Many of the options have limited availability so don't delay getting on board! Click here for an overview of annual events and promotions.
Great news! Not only do downtown districts attract more visitors than other areas of commerce, but operating within the downtown district makes your business an automatic member of the Downtown Association of Santa Cruz. Being a member has many perks including opportunities for increased marketing through year-round promotions and events that the Downtown Association manages.
We're here to support you.
2026 Sponsorship Packet
Click below to learn how you can contribute to making lasting memories in Downtown Santa Cruz, while also expanding your brand.
Self Care Month - February 2026
A spotlight just for healthcare, wellness and personal service providers.
Deadline to sign up is January 26, 2026.
Sign up to be an exhibitor at Kids Day
This registration form is to be an exhibitor and have a booth in the Kids Day event footprint.
As of 1/22/26, we are at 60% capacity for booths.
The Santa Cruz Mile: Contribute to swag bag or offer in-store special
The new Santa Cruz Mile, a fun race from the wharf that ends in Downtown.
Sign up to contribute to the swag bag for runners or offer in-store special.
Vintage Walk Map
Sign up your shop will be featured in our Vintage Walk passport and promoted in all event related marketing.
The Vintage Walk is just for retailers of vintage, thrift and antiques.
Deadline to sign up is March 22.
Offer an In-Store promotion for Kids Day
Take advantage of the thousands of visitors to Kids Day and offer an in-store special.
Kids Day is May 2, 2026
Street Festival Subsidy Program
The 2026 Street Festival Subsidy application window is now open.
Limited to 10 grants per calendar year.
Application window closes April 30.
DOWNTOWN DOLLARS
Sign up to accept Downtown Dollars!
$120K sold every year. Don't leave money
on the table.
Student Discounts
Join the many downtown businesses
and offer a year-round student discount
DOWNTOWN EMPLOYEE DISCOUNTS
Join the many downtown businesses
offering discounts to other downtown employees.
Downtown employees contribute greatly to our
downtown economy. Give them a perk!
LIST YOUR EVENT SPACE
Add your venue to the Gathering Spaces page. Help people find you to book their holiday parties, meeting space, etc.
Women Run Business Profiles
Submit your profile to be featured on our website and social media.
Write a few sentences in first person about inspires you to do your work.
And send your favorite photo.