PROMOTIONAL OPPORTUNITIES, SEASONAL AND ONGOING
All the upcoming promotion sign-ups in one convenient location. Many of the options have limited availability so don't delay getting on board! Click here for an overview of annual events and promotions.
Great news! Not only do downtown districts attract more visitors than other areas of commerce, but operating within the downtown district makes your business an automatic member of the Downtown Association of Santa Cruz. Being a member has many perks including opportunities for increased marketing through year-round promotions and events that the Downtown Association manages.
We're here to support you.
Self Care Month - February 2026
A spotlight just for healthcare, wellness and personal service providers.
Deadline to sign up is January 26, 2026.
2026 Sponsorship Packet
Click below to learn how you can contribute to making lasting memories in Downtown Santa Cruz, while also expanding your brand.
Street Festival Subsidy Program
The 2026 Street Festival Subsidy application window is now open.
Limited to 10 grants per calendar year.
Application window closes April 30.
DOWNTOWN DOLLARS
Sign up to accept Downtown Dollars!
$120K sold every year. Don't leave money
on the table.
LIST YOUR EVENT SPACE
Add your venue to the Gathering Spaces page. Help people find you to book their holiday parties, meeting space, etc.
Student Discounts
Join the many downtown businesses
and offer a year-round student discount
DOWNTOWN EMPLOYEE DISCOUNTS
Join the many downtown businesses
offering discounts to other downtown employees.
Downtown employees contribute greatly to our
downtown economy. Give them a perk!
Women Run Business Profiles
Submit your profile to be featured on our website and social media.
Write a few sentences in first person about inspires you to do your work.
And send your favorite photo.