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PROMOTIONAL OPPORTUNITIES, SEASONAL AND ONGOING

All the upcoming promotion sign-ups in one convenient location. Many of the options have limited availability so don't delay getting on board! Click here for an overview of annual events and promotions. 

Great news! Not only do downtown districts attract more visitors than other areas of commerce, but operating within the downtown district makes your business an automatic member of the Downtown Association of Santa Cruz. Being a member has many perks including opportunities for increased marketing through year-round promotions and events that the Downtown Association manages.
We're here to support you.

HOLIDAY BINGO MAILER

FULL!

Golden Envelope

Sign up for this fun retail cross-promotion.
Deadline Nov 14.
3 spots left as of Nov 19.

Holiday Light Projector for Sidewalks

Sign up to have a LED holiday light
projector installed at your business.
Deadline is Wednesday 11/20.

Reindeer Round-up

Closed:
at max capacity

The Naughty List

Bars: Join the Festive Pub Crawl!
Restaurants can offer food specials too!

CITYWIDE SMALL BUSINESS SATURDAY PROMO

Add your Small Business Saturday (11/29)
promotion with the city's promo page.

DOWNTOWN EMPLOYEE DISCOUNTS

Join the many downtown businesses
offering discounts to other downtown employees.
Downtown employees contribute greatly to our
downtown economy. Give them a perk!

DOWNTOWN DOLLARS

Sign up to accept Downtown Dollars!
$120K sold every year. Don't leave money
on the table.

Mushroom Month Passport

Form opens December 1, 2024

Sidewalk Sales

Click below to learn the terms for joining
the Sidewalk Sales.

Get seen!

FAQ on how to get more visibility for 
marketing content and events.

Street Festival Subsidy Program

The application will reopen starting Jan 1, 2025.
Click HERE to read about the subsidy policy.

Student Discounts

Join the many downtown businesses
and offer a year-round student discount