PROMOTIONAL OPPORTUNITIES, SEASONAL AND ONGOING
All the upcoming promotion sign-ups in one convenient location. Many of the options have limited availability so don't delay getting on board! Click here for an overview of annual events and promotions.
Great news! Not only do downtown districts attract more visitors than other areas of commerce, but operating within the downtown district makes your business an automatic member of the Downtown Association of Santa Cruz. Being a member has many perks including opportunities for increased marketing through year-round promotions and events that the Downtown Association manages.
We're here to support you.
2026 Sponsorship Packet
Click below to learn how you can contribute to making lasting memories in Downtown Santa Cruz, while also expanding your brand.
ONLY 3 EVENTS LEFT TO SPONSOR.
2nd Annual County Wide ALL Business Mixer
Join the Santa Cruz Area Chamber of Commerce, Santa Cruz County Business Council, and the Downtown Association of Santa Cruz for a collaborative business mixer open to members of business assocations across Santa Cruz County.
Be at the Santa Cruz Museum of Art & History, 705 Front Street, on Thursday October 22 from 5:30PM - 7:30PM .
UCSC Family Weekend Offerings Nov 6-8
UC Santa Cruz Family Weekend is a three-day event designed to immerse students AND their visiting families into local life.
Over 4000 visiting families expected to attend with check in at the MAH on Friday. Offer an incentive for the weekend that gets them in your business.
Deadline November 4.
Holiday Parade Registration
The annual Holiday Parade is Saturday, December 5, 2026.
Registration now open. As of 10/1: 41 out of 85 slots booked.
Registration fee for Downtown Businesses is only $55.
Reindeer Round-Up Scavenger Hunt
Reindeer Round-Up Scavenger Hunt
We have reached max capacity and we have closed this form. Thank you.
Golden Envelope with Surprise Elf
The Holiday's silliest cross promotion returns.
The Elf will be surprising downtown shoppers with golden envelopes on Dec 5, 6, 12 & 13.
Registration now open: As of 10/10, 14 out of 30 spots filled.
The Naughty List Scavenger Hunt
Holiday Themed Scavenger Hunt and Bar Crawl
Get your business on the Naughty List map.
Mushroom Month Map - January 2027
If your business is doing a mushroom theme, selling mushroom products or dish for the entire month of January, sign up below to get added to our Mushroom Map.
Deadline to sign up is December 11.
Paid Social Media with Local Influencer Daniel J
new paid Instagram reel partnership with local influencer Daniel J. known locally from his widely popular Double Meat Please food review account.
$250 for the video interview plus a business spotlight in This Week newsletter.
Santa Cruz’s Only Digital Billboard Network
Get your business seen this holiday season by thousands of local shoppers across 20+ high-traffic digital screens throughout Downtown Santa Cruz.
Holiday Packages Start at Just $49/Month.
More visibility. More shoppers. More holiday sales.
Student Discounts
Join the many downtown businesses
and offer a year-round student discount
DOWNTOWN DOLLARS
Sign up to accept Downtown Dollars!
$120K sold every year. Don't leave money
on the table.
Street Festival Subsidy Program
Street Festival Subsidy application
Limited to 10 grants per calendar year.
Application window is January 1 - April 30 each calendar year.
DOWNTOWN EMPLOYEE DISCOUNTS
Join the many downtown businesses
offering discounts to other downtown employees.
Downtown employees contribute greatly to our
downtown economy. Give them a perk!
LIST YOUR EVENT SPACE
Add your venue to the Gathering Spaces page. Help people find you to book their holiday parties, meeting space, etc.
Women Run Business Profiles
Submit your profile to be featured on our website and social media.
Write a few sentences in first person about inspires you to do your work.
And send your favorite photo.