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Downtown Dollars 

Downtown Dollars (Information for Businesses)

The Downtown Dollars program is a simple gift certificate program that unifies and promotes the Downtown Santa Cruz business community, and continues to be a success! People are purchasing them, and spending them at participating businesses since 2008.

Downtown Dollars each have a $10 value and are accepted around Downtown Santa Cruz in exchange for $10 worth of goods and services.

How to Participate

Accept Downtown Dollars at your Business:
It’s FREE to participate! Complete the Agreement Form HERE. If you have any questions, please email

All Downtown Dollars used at your business will be redeemable through the Downtown Association of Santa Cruz at 100% of face value. By signing up as a participating business you will be included and listed in the promotional materials surrounding the program, and customers will be encouraged to spend at your business. Each participating business will be given a small display sign indicating their participation. You will be reimbursed for the full value of all Downtown Dollars you receive, just email: to receive a check.

Buy Downtown Dollars
Downtown Dollars can be purchased at Bookshop Santa Cruz, Pacific Cookie Company, the Downtown Information Kiosk, and Online HERE. Purchase them for yourself, use them as bonuses for your employees, thank you gifts for your faithful customers, or however you choose to take advantage of the program.

Be Creative
Think of special promotions in conjunction with Downtown Dollars and we’ll help you promote it, or gift them to employees or special customers as a thank you.

Click HERE for the Full List of Downtown Santa Cruz businesses that currently accept Downtown Dollars

Downtown Dollars are valid and redeemable for goods and services at participating businesses for stated value. Merchant participation and product availability subject to change at any time. Downtown Dollars cannot be redeemed for cash or used to purchase other gift certificates. Downtown Dollars cannot be replaced if lost or stolen. Downtown Dollars cannot be used or redeemed towards previous purchases. Merchant may give store credit or cash for remainder of any purchase less than the value of the Downtown Dollars being used. All sales subject to terms of participating merchant.

To redeem Downtown Dollars that your business accepted:

e-mail:, or call 831-332-7422 x3

Questions?, or call 831-332-7422 x3

*For older Downtown Dollars that have an expiration date, we have extended the expiration date. If your business accepts any of these, we will still reimburse your business the full face value of these Downtown Dollars.

Downtown Dollars is a program administered by the Downtown Association of Santa Cruz.