Downtown Resources


Downtown Ambassadors – (831)430-6311

Downtown Ambassadors make the rounds everyday in Downtown Santa Cruz, to provide a welcoming and friendly presence, offer helpful information, and provide support for businesses.

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Business Contact Sheet

Does your business have a copy of the Downtown Santa Cruz Business Contact Sheet? It's handy to keep a couple copies around.

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City of Santa Cruz Economic Development Department

The Economic Development Office is your go-to resource for all things business in Santa Cruz. Connect with them and they’ll connect with you!

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Downtown Dollars & Instagift (Digital Downtown Dollars)

The Downtown Dollars program is a simple gift certificate program that unifies and promotes the Downtown area.

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Downtown Management Corporation

The Downtown Management Corporation (DMC) oversees the Cooperative Retail Management District (CRM), covering Pacific Avenue from Water Street to Laurel Street, and the side streets off of Pacific Ave. The Downtown Management Corporation is funded by an assessment of Downtown property owners in this geographic boundary. The Assessment provides funding for the Downtown Ambassador program, as well as uncle poop waste removal and other programs focused on a clean, safe and welcoming Downtown.

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Downtown Outreach Worker – (831) 818-0166

The Downtown Outreach Worker is a social worker based in the Downtown area, providing support to at-risk individuals in need of mental health or outreach services.

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Santa Cruz Police Department – Emergency 911, Non- Emergency (831) 471-1131

Reporting crime is one of the best ways of preventing future crime. When you take action, it shows the community that you are involved and aware, and are concerned for the well-being of Downtown.

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Downtown Park Rangers – (831) 428-9548 or (831) 428-9552

The City's Downtown Rangers, operated under the police department, patrol the streets daily and provide an extra level of security in the Downtown Business District. You can contact them for non emergency situations, and other needs outlined on their website. They can also be reached by calling the regular police dispatch number: (831) 431-1131

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Facade Improvement Program

The City of Santa Cruz is committed to supporting the development of its commercial areas. Any Downtown business can apply for a grant to spruce up awnings, install safety lighting, or many other services to improve the appearance of their facade.

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Graffiti Free Santa Cruz – (831) 420-5303

The mission of Graffiti Free Santa Cruz is to maintain the natural beauty of our city by preventing and removing graffiti in public and private spaces. This can be reported through the Community Request for Service Portal (CRSP)

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New Businesses: Grand Openings & Ribbon Cuttings

If you are a new business opening in Downtown Santa Cruz, welcome to the neighborhood! We'd love to support your beginning as you flourish in Downtown.

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SBDC – Small Business Development Center of Santa Cruz – (831) 479-6136

The Small Business Development Center is a resource for starting and maintaining a small business in Santa Cruz. They offer a free monthly series of talks at Nextspace called the Second Tuesday Next Talks, which are hour-long workshops designed to support small businesses. 

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Security Camera Grant Program

The purpose of the Security Camera Program is to encourage business and property owners within the CRM District to install security cameras in order to improve public safety. The Program reimburses owners of commercial buildings and businesses up to 50% of the total cost of eligible improvements, for a maximum reimbursement of $500 for a single commercial property. The security camera system must be installed outside of the building providing security for the business and public space. Costs for a security camera range between $500 and $1,500.

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Uncle Poop’s Waste Removal – (831) 428-4009

The Downtown Management Corporation has entered into a contract with Shane Klein dba Uncle Poop’s Waste Removal to clean up human and animal waste in the CRM (Central Retail Management) district including private property. Below is a map of that district:

He will be walking the area in the morning and picking up what he finds. He is also on call to respond to pick-ups at other times of the day and weekends as needed.

His cell phone number is 428-4009. If not available, second contact phone number is 428-3807