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Kids Day

Category: Event Calendar

Date and Time




Kids' Day will take place on May 4, 2024. Exhibitors will be lined up on Cooper Street and Pacific Ave (between Church St. & Locust St.) There will also be performances and demonstrations all day long in Abbott Square. Plus, many Downtown businesses will be offering discounts and specials just for kids.

Kids Day Downtown is proudly presented by Downtown Santa Cruz, Comcast, along with our partner Growing Up In Santa Cruz  and in collaboration with the Santa Cruz Museum of Art And History & Abbott Square.

Volunteers needed! Click here to sign up.

Kids Day is proudly sponsored by Comcast

In-Store Specials (valid only May 4, 2024)

Artisans & agency: Pick up a Doug Ross Aquatic Coloring Page, Visit our Rainbow Wall and enjoy 20% off kids clothes with mention of KIDS DAY

Bookshop Santa Cruz : 15% off Young Adult and kids’ books

Botanic and Luxe : We will be offering 15% off all baby + kid items in our shop

Chocolate the Restaurant: Kids 12 and under will get half price on our Lena (most popular with kids) hot chocolate from 12-4pm on Kids Day.

Comicopolis: 15% off Kid's Graphic Novels (in-store only)

Go Ask Alice: 20%off all kids toys

Homeless Garden Project Store: We will be demonstrating how to pot seeds into a plant starter pot using soil and seeds. Kids create their own and can take home to watch their plants grow!

Izzy's Ices: $1.00 off any size Italian Ice

Level Up Video Games: Buy 1 get 1 free on assorted stickers and Pokemon mini figures.

Lively Kids : Happy Kids day! Today only take 20% off all full priced apparel!

Luz de Luna Jewelry: Jewelry making station for kids of all ages.

Mad Yolks: Grilled Cheese Sandwiches

Nicely: Come paint with us in Nicely! We will be transforming sheets of music into beautiful works of ART! (supplies provided)

Pacific Cookie Company: Celebrate Kid's Day with our limited edition Unicorn Snot cookies: lemon sugar with rainbow sprinkles!

So Fresh Clothing: 20% off all hats that day

Three Birds: For all the beautiful moms come treat yourself with 20% off on your entire purchase!

Tumbleweed Found: Free children's books

Kids Day Exhibitors: 

Growing Up In Santa Cruz Magazine


Rock N Roll Donut Bar

Lenz Arts

Santa Cruz Warriors

Woodstock's Pizza

City of Santa Cruz Parks & Recreation Department

Santa Cruz Metropolitan Transit District


Boys & Girls Clubs of Santa Cruz County

Yoso Wellness

Santa Cruz Children's Museum

Nature-Based Ongoing Group (NBOG)

Central California Health for Alliance

Santa Cruz County Parks and Recreation

Spring Hill School

The Penny Ice Creamery

Santa Cruz Derby Groms

Discovery Preschool and Family Center

Survivors Healing Center

Santa Cruz Police Department

Mount Madonna School

Seven Directions Studio

All About Theatre

Parkour Generations

First5 CA

Santa Cruz Police Department

Community Music School of Santa Cruz

Santa Cruz Dance Guild @ International Academy of Dance

Laird's Academy of Martial Arts

Santa Cruz Derby Groms