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Kids' Day will take place on April 23, 2022,  from 12:00 - 4:00 PM. Exhibitors will be lined up on Cooper Street and Pacific Ave (between Church St. & Locust St.)

Almost every exhibitor will have a free, family activity. 

There will also be performances and demonstrations all day long in Abbott Square. Plus, many Downtown businesses will be offering discounts and specials just for kids.

Bring your family down to enjoy face painting, music, dancing, bubbles, foosball, crafts & more!

Kids Day Downtown is proudly presented by Downtown Santa Cruz, along with our partners Growing Up In Santa Cruz  and  Santa Cruz Museum of Art And History 



Watershed Arts Linda Cover 

Adventure Sports Unlimited

Central California Alliance for Health

CYT Santa Cruz

Defib this

Fine Point Law 

Gateway School

Growing Up Santa Cruz

Mathnasium of Santa Cruz

MusicalMe, Inc.


Santa Cruz Derby Groms

Santa Cruz Museum of Art & History

Santa Cruz Public Libraries

Spring Hill School

The Epicenter

Yoso the Annex

Hoopin Honeys

Life Lab Science Program

Santa Cruz County Parks, Open Spaces & Cultural Services 

Be Natural Music

UC Santa Cruz Women's Volleyball and Basketball

Santa Cruz Museum of Discovery 

Santa Cruz Museum of Natural History

Boys & Girls Club of SCC

Loma Prieta District Scouts BSA

Santa Cruz Warriors

Survivors Healing Center

City of Santa Cruz Parks & Recreation



The Penny Ice Creamery Free Mini Scoop for Kids

Level Up Video Games: Buy 1 Get 1 Free on Pokemon mini figures & assorted stickers. Buy 3 Get 1 Free on all Pokemon & Yu-Gi-Oh cards. 

Woodstock's Pizza $3 Pints for Parents, Free Cinnabread Dessert Slices for Kids, Face Painting and Games in the Beer Garden

Atlantis Fantasyworld Kids 12 years old and under who visit Atlantis Fantasyworld on Saturday April 23rd can pick one FREE item from our special Kids Day display!

Artisans & agency 20% off all kids items and a complimentary Underwater Coloring Page by Doug Ross for all kids.

Fine Point Law, Inc:  Free Legacy Planning Session -- A 2 hour meeting with our Founding Attorney to get educated, organized, and prepared to protect your loved ones and your belongings. This includes a thorough analysis of your unique situation (family dynamics, finances, etc.) to design a legal life plan that best fits you and your goals.

Pacific Cookie Company Buy one cookie & get one free (BOGO)

Fybr 15% off baby and kids + free sticker

Santa Cruz Museum of Art & History Families will receive a 20% discount off towards a new family membership.

Kianti's Pizza & Pasta One FREE kids meal with the purchase of one individual pizza or pasta. (Valid all day 4/23/22. Not valid with other specials. Available dine in, curbside and take out. Not available for online ordering).

Plaza Lane Optometry Free comprehensive eye exam for kids between 6 months old and 1 year old. If your kid has not had an eye exam by the age of 5 make sure you get them in to see a kid-friendly eye doctor before they start school!

Homeless Garden Project Store: Come by the HGP store for a fun, free activity! Plant ice cream cone seedling kits, that you can take home and plant directly in a pot or garden bed. Choose from a wide variety of seeds: vegetables, herbs, and flowers.

Bookshop Santa Cruz: 15% off Kid's Books including used and sale books (in-store only)

Comicopolis: Kids 12 and under may select 2 comics and one Pokemon role-call poster from our special Kids Day display (while supplies last)!

Pacific Wave: 15% off any youth apparel purchased from 12-4 on Saturday April 23rd. Free stickers and fun goodies for each young visitor while supplies last.

Super Silver: Make a purchase of $10 or more and get a free braided bracelet or tumbled crystal ($4 value)

Go Ask Alice: 20% off toys and a free sticker or crystal. No purchase necessary!


Thanks to our generous sponsors and downtown businesses!