Make a Difference. Shop Santa Cruz 2020.

Supporting Downtown Santa Cruz is more important than ever.

Shop Santa Cruz LogoDue to restrictions brought on by COVID-19, downtown businesses have been seeing much slower traffic and the reality is that this holiday season will be make-or-break for many of them. For the sake of local jobs, local tax revenue that funds important services and the hope for a return to a thriving local economy, community support will be key this holiday season.

We need you!

We can each make a big difference in our community simply by making the choice to shop local. When it comes time to buy gifts, shop early and often at your favorite local downtown businesses. With a variety of stores and restaurants to choose from, you are sure to find a gift for everyone on your list.

For a full list of Downtown Santa Cruz businesses, links to their online shopping, take-out menus, curbside pickup and in-person hours, visit Shop Downtown!!

When you shop local, you make a difference

Many of our downtown businesses are owned and operated by Santa Cruz families, employing Santa Cruz locals. When you spend money downtown, you are keeping your neighbors’ businesses open, supporting local employees and our small town’s resilience, while helping Santa Cruz survive and thrive. It feels good to shop local.

Shopping downtown is safe and convenient

Our downtown shops and restaurants offer safe environments with social distancing guidelines in place. You can make purchases in-store, through curbside pickup and online at many locations.

Downtown Dollars – the perfect gift for everyone on your list

Don’t know what to gift? You can show your love for Santa Cruz with Downtown Dollars and give it all including retail, dining, movies, salons and so much more. Downtown Dollars can be purchased at Bookshop Santa Cruz, the Downtown Information Kiosk or Pacific Cookie Company all season long.

‘Tis the season for festive and fun events

Despite the pandemic, you and your family will still find fun and festive things to do in Downtown Santa Cruz, including special Shop Santa Cruz 2020 promotions, virtual events, giveaways and more. Some festivities include:

Holly Jolly Downtown Dollar Giveaway (for early bird shoppers)
Share your downtown shopping or dining experience with us using #ShopSantaCruz2020 for a chance to win $20 in Downtown Dollars! Just post your photo on Facebook, Instagram or Twitter to enter. Contest dates: Oct. 21 – Nov. 22

Reindeer Roundup
A festive scavenger hunt that invites families to come downtown and find gorgeous carved reindeer in participating businesses for a chance to win a prize. Event dates: Nov.27-Dec. 24

Santa Story Time – A Jolly Virtual Event
This year, Santa will share stories from the North Pole. Children of all ages are invited to log on and visit with Santa. Event dates TBA

Sidewalk Sales – Holiday Edition
Who doesn’t love a sale? Shoppers will enjoy holiday sidewalk sales throughout the season. Event dates: Oct. 23-24, Nov. 27-28

Stay tuned for important events and updates

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About Shop Santa Cruz 2020

Shop Santa Cruz 2020 is a project of the Downtown Association of Santa Cruz, in partnership with the City of Santa Cruz Economic Development Department. For a full list of Downtown Santa Cruz businesses, visit You’ll find information about business hours for shops and restaurants, online shopping, pickup and delivery options, and more.