SBDC Experts and Business Owner Advice for January!

Category: Business News

Date: Tue, Jan 14, 2020 at 2:15 PM

Subject: SBDC Experts and Business Owner Advice for January!

We at the SBDC are super excited to continue to showcase the knowledge of our local team of small business experts and business owners we work with.  I'm hopeful you will find one of the videos below relevant to your small business community.  Please feel free to share!

Appreciated,

Brandon Napoli

Director

Santa Cruz Small Business Development Center

 

TOP 4 TIPS FOR STARTING + LAUNCHING A BUSINESS

If you’re getting ready to chase your entrepreneurial dreams and start your own business, please watch this video first. Listen closely as award-winning SBDC Business Advisor, Keith Holtaway shares his top four tips he has given to hundreds of businesses in our community who have celebrated having the business of their dreams.

Take the next step and apply for free consultation from the SBDC and receive an in depth review of your precise situation from an appropriate advisor including Keith and the rest of our team.

WATCH NOW: https://youtu.be/JxqtU1FYSf8  

 

3 TIPS FOR COMPLETE INVENTORY CONTROL

Do you have control of your inventory or does it have control of you? Meet the Santa Cruz SBDC's King of Cash Flow, Larry Hebert as he and SBDC Ambassador + Marketing Advisor, Bryce Root, visit local businesses to break down three essential tips to make your inventory work for you, not against you!

Take the next step and apply for free consultation from the SBDC and receive an in depth review of your precise situation from an appropriate advisor including Larry and the rest of our team.

WATCH NOW: https://youtu.be/Tc7jCBzX08g  

 

HOW TO CREATE FOOT TRAFFIC FOR YOUR NICHE BUSINESS

Big box stores are everywhere, both offline and online and with in-store pickup & 1-day free delivery becoming standard, how do you compete? In this episode, SBDC Marketing Advisor Bryce Root, speaks with Dyane Villalobos, Owner of Childish Toy Shop, who is in a constant battle, but is going strong as she enters 10 years in business and continues to expand. Three tips to battle big box, coming up, watch it now!

WATCH NOW: BryceRoot.com/vlog/3-steps-to-taking-on-big-box-stores-amazon  

 

HOW TO GET PEOPLE OUT OF THEIR CARS & INTO YOUR STORE

Is your business located in a thoroughfare or an up and coming part of town where people simply drive through with rarely stopping? Then this video is for you as SBDC Ambassador + Marketing Advisor, Bryce Root, visits SBDC success story, Sonia Moran of Home/Work located in Midtown Santa Cruz. She shares three excellent tips to get people to stop and shop.

WATCH NOW: BryceRoot.com/vlog/how-to-get-people-out-of-their-cars-and-into-your-store 

 

HOW TO CREATE FOOT TRAFFIC FOR YOUR NICHE BUSINESS

Does it take a couple of minutes to describe what your business does? Chances are you have a niche business, so here are 3 super solid tips from SBDC success story, Bad Animal in downtown Santa Cruz. They've combined a natural wine bar, a rare book store + a Parisian/Californian restaurant, so listen in as they share their insightful advice with SBDC marketing advisor, Bryce Root, on successfully marketing three niche businesses simultaneously. 

WATCH NOW: BryceRoot.com/vlog/december-11th-2019 

 

HOW TO PROTECT YOUR INTELLECTUAL PROPERTY

Trademarks, copyrights, contracts and more, it’s all included in the category of intellectual property. Watch as SBDC IP Advisor, Patrick Reilly shares his advice with SBDC Ambassador + Marketing Advisor, Bryce Root on what you need to keep in mind when it comes to protecting your company’s assets. Patrick gets right to the point so take his advice to heart if you are creating something of value that is considered the basis of your operation.

Take the next step and apply for free consultation from the SBDC and receive an in depth review of your precise situation from an appropriate advisor including Patrick and the rest of our team.

WATCH NOW: https://youtu.be/FJSlZxiTyd8  

 

Santa Cruz Small Business Development Center

Cabrillo College

6500 Soquel Drive

Aptos, CA 95003

831-479-6136

Schedule a meeting

www.santacruzsbdc.org

 

Santa Cruz County’s Small Business Development Center (SBDC) is a premier hub of experts experienced in mainstreet, techstreet, and agribusiness. Business owners and aspiring entrepreneurs receive in-depth advising and training to obtain capital, launch businesses, grow sales, and create jobs.  Experience where businesses start, grow and prosper.