Jocelyn Dubin

Jocelyn Dubin


Nourish

“Women hold up the world, and I think that that is definitely true in Santa Cruz with our local businesses. With this business, I really draw on all of the nurturing that I do as a mother and I see Nourish as my second child. I nurture this business by making sure that we attend to every little detail and that we’re always thinking one, two, or three steps ahead to ensure that everyone’s needs are met and that everyone’s getting a really high-quality experience. I feel that is unique to women. We’re always thinking about the details and thinking about how to care for others.”

– Jocelyn Dubin

Photo by Mara Milam