Kendra Baker

Kendra Baker


Assembly Restaurant and Penny Ice Creamery

“We started our business downtown mostly because we love cities with downtown centers, and Santa Cruz is so awesome because it has such a thriving downtown scene. I really like the idea of a downtown that's a melting pot of the larger community. When I think about my business and the people that I want to reach, I want it to be a great cross-section of everyone in Santa Cruz. It’s fun to be at the center of a place where we can make really fun and exciting things happen for the community, and have a great impact.”

– Kendra Baker

Photo by Mara Milam