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Anandi and Ramá Zoe Heinrich

Anandi and Ramá Zoe Heinrich

Pacific Trading Company

“Every day coming to work is an opportunity to be able to learn more about Santa Cruz and to represent Santa Cruz. It ties back into the idea of community-building. We have this really strong sense of community among our staff, and we really support one another. We have all different types of people working here. There’s really a strong camaraderie. So when we open the doors and we welcome people in, we’d like to have them be a part of our experience and make this a place where they feel happy and help them have a good day. And hopefully find something that makes them feel beautiful. If you feel beautiful, you feel good. So that’s one of our goals.”

– Anandi & Ramá Zoe Heinrich

Photo by Mara Milam