Shiri Gradek

“I have never accepted the notion that that some scenarios don't have solutions.  Since I was a child, I took it as a personal challenge to resolve something that most people gave up on. It’s how I treat every aspect of my work. There is no “Oh well. Move on.” There is always another way. If I organize an event or create a promotion that wasn’t successful, I am driven to figure out how to make it better, how to make it work.  I don’t want to show up unless I can offer 100% effort.” - Shiri Gradek, Brand Director