Black Friday / Small Business Saturday / Sidewalk Sales

Category: Event Calendar

Dates and Times for this Past Event

  • Sunday, Nov 28, 2021  10:00am-7:00pm
  • Saturday, Nov 27, 2021  10:00am-7:00pm
  • Friday, Nov 26, 2021  10:00am-7:00pm



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You're invited to join us for THREE fabulous days of Sidewalk Sales! In addition, you'll enjoy TONS of Black Friday and Small Business Saturday specials throughout the weekend.

Spend your Black Friday weekend shopping in Downtown Santa Cruz. When you spend money here, you're supporting our small town’s resilience, while positioning Santa Cruz to thrive. It feels good to shop local! 

Don't miss the The Golden Envelope during Small Business Saturday.

WEEKEND SPECIALS: (more added regularly)

BOTANIC AND LUXE: 20% off entire shop Friday and Saturday!

GO ASK ALICE: 15 % Off All Books. Buy 3 get One Free on Root Remedies house blends & herbs

NECTAR CREATIONS: 25% off Nectar Brand Clothing; 10-15% off Art, Accessories and all other clothing designers.

REJUVENATE MEDI-SPA & WELLNESS: 10% off any service or skin care product!

BOOKSHOP SANTA CRUZ: Readers' Club members who spend $25 or more will be entered to win 10 books from our best books of the year picks—worth over $275!

PETROGLYPH CERAMIC LOUNGE: Spend $50 and get a free Christmas ornament.

LEVEL UP VIDEO GAMES: 25% off preowned games, 10% off preowned consoles, 10% off collectibles & apparel, Buy 2 get 1 free on all tabletop games.

SHOE FETISH: 25% off entire store Friday & Saturday only. Excludes sale items.

VARIANCE: 15% off everything in store Thanksgiving Weekend. Friday through Sunday, 12-5Pm each day.

STRIPE: 20% Off Entire Purchase, Friday and Saturday.

FYBR BAMBOO: Black Friday: free market bag when you spend $50 Shop small Saturday: Spend $50 get a $10 gift card Spend $100 get a $20 gift card Cyber Monday: free market bag when you spend $50 *online only

SHILSHOL: 20% off entire store, Friday and Saturday

• ELLIOTT: 20% off entire store, Friday and Saturday

TOQUE BLANCHE: 10% off everything all day Saturday! Doors open at 9:00 a.m.

COGNITO: 10% off everything all day Saturday.

MUTARI: 15% off all purchases with a $50 minimum purchase.

RETRO PARADISE: 50% off entire stock, both Friday and Saturday.

KIANTI'S PIZZA & PASTA BAR: For every $25 spent in gift cards, receive $5 off. (Valid 11/27/2021 only. Up to $100. Must purchase in restaurant, not online).

CAT'S MEOW: 10% off entire purchase, Friday and Saturday.

SANTA CRUZ WARRIORS: Free Steph Curry Popcorn Bobblehead with merchandise purchase of $15 or more and $5 off all tickets for the rest of the 2021-22 season. 

SANTA CRUZ COFFEE ROASTING: $1 off Pounds of Coffee

YOSO WELLNESS: When booking services on Friday & Saturday, we are including a complimentary add-on ($20-$30 value).

  • If booking a 60 or 90 minute Skin to Soul Organic Facial get a complimentary Pumpkin & Yam Enzyme Peel Add-On ($30 value)
  • If booking a massage get complimentary CBD Add-On ($20 value)
  • If booking an acupuncture services get a complimentary Ear Gemstone ($25 value)

YOSO THE ANNEX: 15% off entire purchase Friday & Saturday!

•  HOMELESS GARDEN PROJECT STORE: Black Friday - One free lavender bundle with every purchase over $100! Small Business Saturday through Giving Tuesday - free lip balm with purchase over $100

BUNNY'S SHOES: 20% off all purses.

SHEN'S GALLERY:  10% discount on purchase of new gift items over $65, including gift items that are already marked down, plus many generous discounts on antiques and furniture pieces. 

FREE PEOPLE: Take an additional 25% off sale items on Black Friday and Small Business Saturday. 



We can't wait for you to shop and dine with us, but please REMEMBER TO BRING A MASK OR FACE COVERING as some businesses still require them for entry! If you don't have one with you, check out to see where you can grab one.