Nicolina Ammerman

"I’m Nicolina Ammerman, the owner of Go Ask Alice, an herbal apothecary in downtown Santa Cruz. Being a woman in business here is incredibly rewarding and I love providing for my community, meeting new people during tourist season, and having the opportunity to share my knowledge of herbal medicine, health, and wellness. My shop is more than just a business; it’s a space where local artists can be seen and celebrated, and where creativity and connection thrive. I’m grateful to work with a dynamic and inspiring team that makes every day fun, engaging, and meaningful." - Nicolina Ammerman