Susan Diamond

"Moon Kissed is a culmination of so much that I love! It is the evolution of my previous shop Serpent’s Kiss (opened in 2004) combined with my shop in Los Gatos, called Moonstone. Hence the name Moon Kissed.

In addition to being a fun magical mystery store, we have a strong emphasis on stones and crystals, and offer a made by nature and living with intention theme. Our emphasis is on diversity and inclusion, and it is important to me that we support the many talented and under represented artisans, authors, and cultural creatives whose passions drive their work.

My love of stones started at a very early age and has never wavered. The very first purchase I ever made was a rose quartz crystal. I was 4 years old. I’ve been buying them ever since. I have been a small business owner for over 25 years with 20 years in Santa Cruz (love drew me here from NY; love of my partner and love of Santa Cruz!) I'm currently a contracted author of a book on gemstones due to be published at some point next year.  I’ve developed my own Crystal divination system and have had some notoriety locally as a psychic tarot reader and astrologer. I am always studying, currently to get gemologist certified, so that I may bring confidence and knowledge to my customers. It is my goal that every customer leave my shop more uplifted then when they entered. "
-Susan Diamond, owner Moon Kissed Santa Cruz