COVID-19 Business Resource Page

Category: Business News

 

We will keep this page updated with information and resources as we become aware of them.
Last Updated September 11th 12:12pm

We will list updates below for all resources available for businesses during these COVID-19 related business closures and restrictions.

SANTA CRUZ COUNTY HEALTH SERVICES AGENCY COVID-19 INFORMATION & UPDATES

SANTA CRUZ ECONOMIC DEVELOPMENT BUSINESS SUPPORT: INFORMATION FOR BUSINESSES IN RESPONSE TO COVID-19

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NEWS

SEPTEMBER NEWS

9/10/2020 DOWNTOWN BUSINESS NEWS

  • County of Santa Cruz Business Grant Program
  • California Blueprint For A Safer Economy
  • Black Lives Matter Mural Downtown 9/12/2020
  • Emergency Preparedness Plans

    AUGUST NEWS

    8/23/2020 DOWNTOWN BUSINESS NEWS

    • CZU Lightning Complex Fires Resources + Links
    • Emergency Preparedness Plans
    • How to Help those impacted by the fires

    8/21/2020 DOWNTOWN BUSINESS NEWS

    • CZU Lightning Complex Fires Resources + Links
    • Emergency Preparedness Plans

    8/18/2020 DOWNTOWN BUSINESS NEWS

    • Action Needed: Food Delivery Commissions Limit of 15%
    • Outdoor Expansion Process For Your Business
    • Managing a COVID-19 Outbreak in Your Workplace
    • Emergency Preparedness Plans
    • Thank You To Marina Toft
    • Downtown Ambassadors + Information Kiosk Hours

    8/17/2020 SANTA CRUZ COUNTY REMOVED FROM STATE DATA MONITORING LIST

    • Counties must be off the data monitoring list for 14 consecutive days for measures and restrictions to be lifted, and no immediate changes to those operations may be implemented at this time. We have to first make it to August 28th.

    8/7/2020 Face Covering Signs Available for Download

    8/4/2020 URGENCY ORDINANCE FOR HEALTH ORDER VIOLATIONS PASSES The new ordinance applies only in unincorporated areas of Santa Cruz County. Any enforcement within cities is subject to future action by local jurisdictions.

    8/3/2020 "BLUE CHECK SIGN" PROGRAM LAUNCHES

    JULY NEWS

    7/28/2020 DOWNTOWN BUSINESS NEWS

    • California State Monitoring List - Additional Business Closures
    • Managing a COVID-19 Outbreak in Your Workplace

    7/27/2020 Santa Cruz County Health Order: SANTA CRUZ COUNTY PLACED ON MONITORING LIST

    7/15/2020 DOWNTOWN BUSINESS NEWS

    • City Of Santa Cruz Updated Executive Order - Delivery Service Fees Capped at 15% + Sidewalk Use

    7/13/20 Santa Cruz Public Health: California Closes Indoor Activities

    7/13/2020 DOWNTOWN BUSINESS NEWS

    • Effective Today: Updated California Public Health Order Closures

    The closures will apply for a minimum of three weeks and are subject to an extension based on epidemiologic indicators.

    7/8/2020 DOWNTOWN BUSINESS NEWS

    • Downtown Sidewalk Sales
    • Downtown Ambassadors
    • Face Mask Exemptions
    • Downtown Association Updates

    7/6/2020 SANTA CRUZ COUNTY HEALTH LETTER TO EMPLOYERS

    7/5/2020 SIDEWALK SALE DATES SET. Read the COU for businesses who wish to participate here.


    JUNE NEWS

    6/25/2020 UPDATED ORDER TO WEAR FACE COVERINGS

    6/19/2020 “SCREAMING HAND” SAFETY SIGNAGE AVAILABLE

    6/18/2020 California Department Of Public Health: Face coverings required in public spaces
    Cloth face coverings or masks help reduce the spread of coronavirus especially when combined with physical distancing and frequent hand washing. Starting June 18, Californians must wear face coverings in common and public indoor spaces and outdoors when distancing is not possible. Learn more about the guidance and limited exceptions here

    6/15/2020: DOWNTOWN BUSINESS NEWS

    • Downtown Library Project Update
    • Expanded Personal Care Services May Resume Friday June 19th
    • Downtown Association Board Nominations

    6/11/2020 DOWNTOWN BUSINESS NEWS

    • Downtown Association Board Nominations
    • Downtown Parking Updates
    • Intro to eBikes Virtual Workshop

    6/9/2020 DOWNTOWN BUSINESS NEWS

    • Now LIVE - Temporary Use Of Outdoor Space Application, Forms, and Guidelines

    6/5/2020 PROMO VIDEO - "DOWNTOWN SANTA CRUZ IS OPEN!" BY EVENT SANTA CRUZ

    6/5/2020 TEMPORARY OUTDOOR EXPANSION PROGRAM FOR RESTAURANTS & RETAIL

    6/2/2020 DOWNTOWN BUSINESS NEWS

    • Allowed to Open: Dine-In Restaurants and Barbershops/Hair Salons
    • Temporary Outdoor Space For Expanded Dining and Retail

    CHOOSE SANTA CRUZ - CITY ECONOMIC DEVELOPMENT DEPT.

    BUSINESS SUPPORT: INFORMATION FOR BUSINESSES IN RESPONSE TO COVID-19

    Information regarding the City of Santa Cruz Temporary Outdoor Expansion Area Program

    Click here for Local, State, and Federal Resources for your business. If you have specific questions or concerns about impacts to your business please contact our Business Liaison at the City Of Santa Cruz Economic Development Dept.: Rebecca Unitt: runitt@cityofsantacruz.com or call 831-420-5157.

    SMALL BUSINESS DEVELOPMENT CENTER (SBDC)

    Tools to Get You Through COVID-19

    The Santa Cruz SBDC is working with businesses for on-one-one consultations and support specific to your business. They can help with applying for relief, guiding you through available resources, access to capital, marketing, e-commerce, supply chain interruptions, workforce capacity, insurance coverage and more - at no cost. Please reach out if you have any questions regarding your business.

    Small Business Resources and Links Regarding Coronavirus Impacts To Your Business

    FORTRESS & FLOURISH

    Candice Elliott, our former Downtown liaison at the City of Santa Cruz Economic Development Dept., also has her own HR business Fortress & Flourish, and has a wealth of information to help support businesses during this COVID-19 time. She is also collaborating on some of the upcoming business support webinars. She is currently offering some consult services free of charge for small businesses that need to go through processes, so feel free to reach out to her with any questions or assistance. Visit her website or set up a phone call with her here

    8/10/2020, 8/17/2020, 8/24/2020, 8/31/2020: Each Monday, starting August 10, I will release the toolkit for the week, sending it to those of you who sign up to receive this information and posting the information on this website.Resources to help manage a COVID-19 outbreak in your workplace can be found through Fortress & Flourish August 2020 Series: Preventing and Managing a COVID Outbreak

    The series will cover: 

    • how to develop an infectious disease preparedness and response plan
    • what to do if an employee is exposed or tests positive
    • expanded emergency sick pay and medical leave
    • welcoming employees back to work after they are sick

    BUSINESSES OPEN

    We are maintaining and heavily promoting the following pages on the Downtown Santa Cruz website:

    For any updates regarding these pages, you can contact marketing directly: marketing@downtownsantacruz.com.

    PHASE 2 REOPENING

    Let us know you're OPEN. Fill in the PHASE 2 SPREADSHEET

    Early Phase 2: Santa Cruz County will be eligible to transition to early Phase 2 of the California State Resilience Roadmap. Beginning Friday, May 8, 2020, local retail businesses may begin providing curbside pick-up services to customers. Examples of such businesses include book stores, jewelry stores, toy stores, clothing stores, shoe stores, home and furnishing stores, sporting goods stores, antique stores, music stores, florists, and other over-the-counter retailers. In addition, manufacturing and supply chain workplaces supporting these businesses may open. Social Distancing Protocols must be followed in all of these settings. We have gathered some helpful information for you:

    • Phase 2 Reopening Guidance listing supplies and resources that your business may find helpful to get started. This will be a work in progress that we will continue adding to in the coming days. 
    • The City Economic Development Dept. has created a Jumpstart Program and "restart kits" for businesses. Make sure to SIGN-UP for a kit!
    • The Santa Cruz County Health Services Agency is sharing the CDC Print Resources for businesses to download, print, and post.
    • The California State Resilience Roadmap website lists a checklist for retailers to show customers and employees that you’ve reduced the risk and are open for business, as well as other industry guidance.
    • Downtown businesses that need additional parking accommodations to support curbside pickup are encouraged to contact Parking Superintendent Heather Sawyer at hsawyer@cityofsantacruz.com or Parking Program Manager Brian Borguno at bborguno@cityofsantacruz.com. Any other questions or concerns may be addressed by calling the Parking Services office at (831) 420-5185. 

    RETAIL CAPACITY - 5/28/2020 We have been communicating with City Economic Development Dept., Fire, and Planning Dept. to provide clarity on how to calculate reduced capacity in your business in line with the State guidance related to Retail which says the following: Adjust maximum occupancy rules based on the size of the facility to limit the number of people in a store at one time, using no more than 50% maximum occupancy. In speaking with our Fire Marshall and Building Official the occupancy number for retail stores is calculated as follows: 60 SF/per person of gross square footage, not including back storage areas.

    For example, if you have 1200 sq ft of store space, you would have a maximum occupancy of 20 persons, and then 50% of that would equal 10 people at a time. It is recommended that businesses should be primarily focused on maintaining 6 feet of separation between everyone in the store at all times and limiting interaction with customers and employees inside to no more than 10 minutes. 

    The best way forward is to implement the health and safety protocols laid out by State (https://covid19.ca.gov/pdf/guidance-retail.pdf) and County Health (New Health Order Allows Certain Activities to Resume), and to set a temporary capacity that you observe to be optimal for public and employee safety based on allowing six foot distance and considering the layout of your space and the set up within it.    

    You are also welcome to use the linked social distancing calculator, acknowledging that this is not an official tool created by the City or County of Santa Cruz, but simply a tool we believe could be helpful in doing your own capacity assessment.  

    Later Phase 2: As of 6/2/2020, the following business categories may open, only in counties approved to move further in the Resilience Roadmap, such as Santa Cruz County. They are not open statewide.

    This guidance for dine-in restaurants provides guidelines to create a safer environment for workers.
    Review the guidance, prepare a plan, and post the checklist for dine-in restaurants in your workplace to show customers and employees that you’ve reduced the risk and are open for business.

    This guidance for hair salons and barbershops provides guidelines to create a safer environment for workers.

    In working with tribal governments, CDPH and DIR has released guidance on how to reopen casinos with reduced risk of transmission. Tribal governments should make determinations on when to reopen based on how they align with the current local public health conditions and the statewide stage of reopening and the Governor respectfully requests that until a surrounding or neighboring local jurisdiction has progressed into Stage 3, tribal casinos remain closed.

    Follow this guidance for casinos to create a safer environment for workers and patrons.

    As of 6/19/2020, expanded personal services may resume. Including hair and nail salons, estheticians, skin care, cosmetology, electrology, microblading, waxing, body art, tattoo parlors, body piercing shops and massage therapy.

    Businesses and professionals should follow State guidance in order to minimize risk to clients and providers. State guidance for expanded personal services can be found at https://covid19.ca.gov/pdf/expandedpersonal-services.pdf

    Before reopening, all types of businesses must follow industry specific reopening guidelines here:

     Sector-Specific Reopening Guidance Documents

    As of 7/28/2020, businesses in the following sectors are required to modify or close operations:

    • Gyms and fitness centers
    • Personal care services
    • Places of worship and cultural ceremonies
    • Offices for non-critical infrastructure sectors
    • Indoor shopping malls

    UPCOMING WEBINARS

    Stay tuned...

        MONTHLY PARKING PERMITS

        6/11/2020 Regular monthly permit parking fees are still waived through June and will be reinstated as of July 1

        4/24/2020 CITY OF SANTA CRUZ EXTENDS PARKING PERMITS THROUGH MAY FREE OF CHARGEHere is the information we just received regarding the Downtown Parking District Permit Holders Monthly Permits – Lots and Garages - Extension of free parking Permits: COVID-19 Parking Permit Info

        5 THINGS TO DO NOW FOR DOWNTOWN BUSINESSES

        Here are a handful of things that are important to do, if you have not already:

        1.) Reduce Payroll Expense

        Decrease labor cost as much as possible with consideration to your current business model and financial position. This can be challenging to determine how to do this in a way that supports your business and employees. For more guidance for your specific business, feel free to contact Candice Elliott, Human Resources Consultant with Fortress and Flourish. Candice is generously offering free services at this time.

        2.) Apply For Disaster Relief Funding

        There is a lot of information out there about disaster funding and we have been guided by many of our small business organization leaders that these are the two most important right now for small businesses:

        SBA Economic Injury Disaster Loan- Apply through SBA Directly

        CARES Act incl. the “Paycheck Protection Program”- Apply Through Local Bank. Updated SBA Loan Portal/Instructions: https://covid19relief.sba.gov/#/

        3.) Ask For Rent Relief

        It is important that you reach out to your landlord to request a rent reduction or complete hold in collection. The County of Santa Cruz has passed an Eviction Moratorium that keeps business and residential tenants from being evicted through May 31st. Note: this is not a rent waiver, only postponement.

        4.) Hold Or Suspend Utilities

        Evaluate what you do and don’t need for your business currently. The City of Santa Cruz has implemented ways for you to easily hold or suspend some services such as garbage, and have also initiated a policy to allow for late payment without fees and a moratorium on utility shut off, due to lack of payment. Full details here.

        5.) Contact Vendors and Creditors

        Reach out to all of your business vendors and creditors to see if it is possible to postpone payments on accounts.

        CARES ACT

          On Friday March 27, 2020 Congress passed the CARES Act - The Coronavirus Aid, Relief, and Economic Security (CARES) Act, which includes the “Paycheck Protection Program” (“PPP”). This is the most useful relief that has been offered to small businesses and exempt organizations. It is structured as a loan, but the loan amount will be forgiven to the extent that your business uses it for qualified purposes during the eight weeks following the origination of your loan. 

          Latest information on funding opportunities for your business through the CARES Act:

          Our present understanding is that these include:

          • Wages
          • Health insurance
          • Rent
          • Payroll taxes
          • Independent contractors
          • Salary equivalent for self-employed individuals
          • Utilities

          How to apply:This is an SBA 7(a) loan. Any bank that is already an SBA lender should be able to initiate a PPP loan.  Local banks connected to the SBA include Santa Cruz County Bank, Lighthouse Bank, and Santa Cruz Community Credit Union.  The bank you regularly use for your business is a good place to start.

          SCPD/SECURITY

          4/9/2020 SCPD Presentation click here: Keep Your Business Safe From Burglaries

          We have been in communication with our Downtown Police Sergeant regarding increased police patrol Downtown, especially at night. He let us know that SCPD is doubling their staffing, and rotating on to emergency 12-hour shifts in order to provide more patrols and a uniformed presence in the downtown business district to specifically deter crime and keep businesses safe during this difficult time.

          While the Santa Cruz Police Department is increasing their nighttime visibility in business and commercial districts, they ask business owners to help by:

          • Keep your business lit at night, inside and out.
          • Keep windows uncovered and free of obstruction.
          • Make sure alarms, and video surveillance systems are working correctly and contact SCPD immediately regarding any suspicious activity.
          • Empty cash registers and make it evident to others that they are empty by leaving them open with the drawers removed.
          • Hide any items seen as “high value” items like Ipads, point of sale systems, power tools, or small yet valuable items which could be easily taken in a smash and grab style burglary.  

          Here is a local company that provides and installs all different kinds of security glass coatings (like 3M) which are extremely effective and durable.  This also provides a longer term solution to potential security issues: Transparent Glass Coatings

          4/5/2020: MESSAGE FROM POLICE CHIEF ANDREW MILLS

          3/28/2020: MESSAGE FROM POLICE CHIEF ANDREW MILLS

          4/15/2020: MESSAGE FROM ELITE INTERACTIVE SOLUTIONS, LLC After the SCPD presentation on April 9th, the question of Remote Guarding came up, and SCPD sent us the contact for Elite Interactive Solutions, LLC. Elite Interactive Solutions is a security consulting firm, and Ben Hartel sent over this information for anyone interested in this option:

          We use cameras with artificial intelligence software and machine learning to prevent crime with our Remote Guarding security solution. Analytics are configured to create alerts. Alerts are then looked at live, in real time, by highly trained agents at our command center. 

          When an unauthorized offender enters your property, or, if activity is considered to be suspicious (trespassing, theft, vandalism, transient activity, etc.), a real-time "voice-down" is conducted by one of our agents: we see them, we describe them, we announce our presence to them, we notify them that law enforcement is on the way - and very often, that alone is enough to send the offenders running before damaging or stealing property. More than 90% of the time, the suspect flees. If they do not, we are on the phone with local law enforcement immediately, and receive priority response as live eye witnesses to a crime in progress. 
           
          We are always on and always watching.  
           
          Our solution is one alternative to the traditional security of either cameras without crime prevention software (reactive solution) or human security guards. Both traditional methods have severe limitations. Our Remote Guarding solution is typically about half the cost of a human security guard.

          In response to demand, we've recently created a quick-deploy unit, equipped with all the same technology, that can be installed in a number of days on a temporary basis with more flexible terms/pricing than our long-term solution. 

          We'd love to be a resource and help Santa Cruz businesses, especially during these COVID-19 times. 
           
          For reference, some of our existing local clients are Santa Cruz City Schools, Live Oak School District, Swenson Builders, MCM Diversified and Gateway School.

          For more information, 
          or for a free quick Zoom demo, contact:
          Benjamin Hartel, Regional Vice President
          Senior Director of Security
          mobile:  (831) 471-7155
          email: bhartel@eliteisi.com

           

          SBA (SMALL BUSINESS ADMINISTRATION)

          The Small Business Administration (SBA) will work directly with state Governors to provide targeted, low-interest loans to small businesses and non-profits that have been severely impacted by the Coronavirus (COVID-19). The SBA provides low-interest disaster loans to help businesses and homeowners recover from declared disasters. Find more information on the SBA’s Economic Injury Disaster Loans at: SBA.gov/Disaster.

          CALIFORNIA EMPLOYMENT DEVELOPMENT DEPARTMENT (EDD)

          The California Employment Development Department (EDD) has developed a COVID-19 Resources Page that includes information about benefits for employers and employees

           

          SCMU

          Assistance for Businesses:

          • We understand that the Coronavirus pandemic has severely affected many businesses' ability to operate or even stay open at this time. SCMU offers the a number of options to assist businesses during this time including (please go here for full information and forms):
          •  downsize garbage request

          •  suspend garbage request

          • close account request

          • For ALL customers during the pandemic:

          • no late charges, no shut offs for non-payment 

          • no deposits, no collections

          • utility bills are due -- please pay what you can

          • To contact us with any questions, please email scmu@cityofsantacruz.com.

           

          NEWS ARCHIVES


          MAY NEWS

          5/30/20 COUNTY RESTAURANTS, HAIR SALONS MAY RESUME SERVICES

          Date: May 30, 2020 Santa Cruz County, CA – The County of Santa Cruz is pleased to announce the California Department of Public Health (CDPH) has accepted the County’s variance attestation.

          Furthermore, Santa Cruz County Health Officer Dr. Gail Newel has issued an order implementing allowed activities, including dine-in restaurant services and barbershops/hair salons, with modifications. Both of these activities are allowed to resume immediately. The Health Officer’s Order can be found here. The variance attestation can be found on CDPH’s website here.

          Prior to opening, businesses must implement Social Distancing Protocols and design worksite-specific plans, train employees and implement control measures to prevent the spread of COVID-19.

          No further County approvals are needed before operations may resume. Reopening guidance, including State guidelines for specific sectors, can be found here.

          For local information on COVID-19, go to www.santacruzhealth.org/coronavirus, call 211 or text “COVID19” to 211211. Residents may also call (831) 454-4242 between the hours of 8 a.m. and 6 p.m., seven days a week.

          5/29/2020 BOARD APPROVES APPLICATION TO MOVE INTO LATE PHASE 2

          "If approved by the State, the variance would allow local restaurants to offer limited indoor/outdoor dine-in services with modifications to protect the health and safety of staff and customers. Barbershops/hair salons would also be allowed to offer limited services such as haircuts, weaves and extensions, braiding, lock maintenance, wig maintenance, hair relaxing treatments and color services. Upon State approval, local Health Officers must issue orders allowing these operations to resume... While the County is aligned with the State Resilience roadmap, it may not move further than the State allows. Businesses resuming operations must design worksite-specific plans, train employees and implement control measures to prevent the spread of COVID-19. No further County approvals are needed before operations resume. For industry-specific guidance related to dine-in restaurants, please go to https://covid19.ca.gov/pdf/guidance-dine-in-restaurants.pdf. For industry-specific guidance related to babershops/hair salons, please go to https://covid19.ca.gov/pdf/guidance-hair-salons.pdf. Operations that involve touching faces such as eyelash services, eyebrow waxing/threading and facials are not allowed."

          5/28/2020 DOWNTOWN BUSINESS NEWS - Phase 2 Updates

          • Retail Capacity
          • Phase 2 variance
          • Utilizing Outdoor Space

          5/27/2020 SPECIAL COUNTY BOARD OF SUPERVISORS BOARD MEETING - to review and consider an application to seek a Stage 2 variance under the State’s Resilience Roadmap. 

          If approved by the State, the application would make Santa Cruz County the first in the Bay Area to receive a variance, and would allow Health Officer Dr. Gail Newel to implement late Stage 2 operations, including dine-in restaurants and barbershops/hair salons, with health and safety modifications. Restaurants and barbershops/hair salons wishing to prepare their establishments should review State sector guidance, available at https://covid19.ca.gov/roadmap-counties/

          5/26/2020 NEW HEALTH ORDER ALLOWS CERTAIN ACTIVITIES TO RESUME

          "In-store retail operations should follow State guidance for retail establishments, found here. In addition, retailers are required to follow and post local guidance under the Health Order known as Appendix A, available in English and Spanish. Low-risk personal services such as car washes and pet groomers should also follow guidelines for retail operations, and follow and post Appendix A."

          "...While the State is allowing in-store retail to proceed, dine-in restaurants are still considered a late Stage 2 activity subject to State approval of a variance allowing those activities to move forward. The County has initiated the variance process, with an application expected to be submitted June 2 pending approval by the Board of Supervisors. A review may take up to one week. If approved, local Health Officers must implement a new Order allowing late Stage 2 activities to resume."

          5/23/2020 DOWNTOWN BUSINESS NEWS

          • We Need Your INPUT: Outdoor Dining Reopening

          5/21/2020 PUBLIC HEALTH AND SAFETY TRAINING FOR YOUR STAFF

          Fortress and Flourish offers COVID-19 Public Health and Safety Training for employees in your business. The training is available to businesses in Santa Cruz County either in person (properly socially distanced for essential businesses, of course!), or through Zoom.

          5/15/2020 ADVISORY ON LOCAL BUSINESS AND OTHER ACTIVITIES

          5/9/2020 FORMATION OF COUNTY ECONOMIC RECOVERY COUNCIL ANNOUNCED

          5/7/2020 COVID-19 PHASE 2 RE-OPENING GUIDANCE

          5/6/2020 DOWNTOWN BUSINESS NEWS

          • Phase 2 - Re-Opening Retail for Curbside Pickup
          • Social Distancing Protocol Notice: Starting May 8th
          • For Restaurants: Great Plates Program
          • Quick Chamber Of Commerce Survey

          5/5/2020 Restaurants Deliver: Home Meals for Seniors (Great Plates Program)
          Several Downtown restaurants have expressed interest in participating in this California initiative. Our county has now coordinated the program on a local level, and have posted the information. Letters of Interest must be submitted by May 11th 4:00pm. Email to: eoc032@santacruzcounty.us

          5/4/2020 COVID-19 RE-OPENING PHASES


          NEWS ARCHIVES: APRIL NEWS

          4/30/2020 ORDER OF THE HEALTH OFFICER OF THE COUNTY OF SANTA CRUZ DIRECTING ALL INDIVIDUALS LIVING IN THE COUNTY TO CONTINUE SHELTERING AT THEIR PLACE OF RESIDENCE; AND PROVIDING MODIFICATIONS TO THE PRIOR ORDER CONCERNING BEACH, LODGING, AND BUSINESS RESTRICTIONS   

          "This Order shall become effective at 11:59 p.m. on May 1, 2020 and will continue to be in effect until it is extended, rescinded, superseded, or amended in writing by the Health Officer."   

          "In order to remain open, all Essential Businesses and facilities providing Essential Governmental Functions must prepare and post by no later than 11 :59 p.m. on May 8, 2020 a "Social Distancing Protocol" for each of their facilities in the County frequented by the public or employees. Any active construction site must also post a Social Distancing Protocol. The Social Distancing Protocol must be substantially in the form attached to this Order as Appendix A. The Social Distancing Protocol must be posted at or near the entrance of the relevant facility or construction site and shall be easily viewable by the public and employees. A copy of the Social Distancing Protocol must also be provided to each employee performing work at the facility or construction site. All Essential Businesses shall implement the Order of the County Health Officer to Shelter in Place ( effective May 1, 2020) Page 3 of 4 Social Distancing Protocol and provide evidence of its implementation to any authority enforcing this Order upon demand."

          4/27/2020 SMALL BUSINESS FUNDING RESOURCES

          4/23/2020 ORDER OF THE HEALTH OFFICER GENERALLY REQUIRING FACE COVERINGS

          4/17/2020 CITY OF SANTA CRUZ LAUNCHES SANTA CRUZ RESILIENCE MICROLOAN PROGRAMApplications will be accepted online on Monday, April 20, 2020 after 12:00pm. Apply here: choosesantacruz.com/microloan

          4/17/2020 US CHAMBER FOUNDATION ANNOUNCES GRANT PROGRAM FOR SMALL BUSINESSES. More info HERE

           

          4/1/2020 Click here to read: FAQ FOR BUSINESSES  regarding the Shelter In Place Order - With the new superseding Order to Shelter In Place issued on March 31, 2020, the definitions of essential businesses have changed to provide more clarity, as well as some additional restrictions. We recommend all businesses review page 5 of the full Order to ensure compliance. 


          ARCHIVE NEWS: MARCH NEWS

          3/31/20 UPDATED: FULL ORDER TO SHELTER IN PLACE - EXTENDED TO MAY 3 - ORDER OF THE HEALTH OFFICER OF THE COUNTY OF SANTA CRUZ DIRECTING ALL INDIVIDUALS LIVING IN THE COUNTY TO SHELTER AT THEIR PLACE OF RESIDENCE.

          Food businesses are also required to follow best practices for allowable food facility operations included in Environmental Health’s guidance, found here: NOTICE TO FOOD FACILITY OPERATORS OPERATIONAL REQUIREMENTS DUE TO CORONAVIRUS (COVID-19)

          3/24/2020: SANTA CRUZ CITY COUNCIL APPROVES EMERGENCY ORDINANCE TO PROTECT RESIDENTIAL AND COMMERCIAL TENANTS

          PAST WEBINARS + LINKS

          5/28/2020 at 6:00pm PTSelling During Tough Times

          Details: We face unprecedented challenges. Few businesses understand how the ‘new normal’ will emerge and what they must do to survive and then thrive. Join us with Tony Hughes to learn how empathy and partnering will help your business continuing to win and retain clients.

          Contact information

          - Doug Erickson 

          derickson@santacruzworks.org

          Executive Director / Santa Cruz Works

          5/20/2020 11:00 AM Pacific Time: Many companies are concerned with securing properties and assets right now, and budgets can be tight. Join me for a webinar with tips and tactics that can improve security at all budget levels. Message me with any topics or questions you'd like covered. Hope to see you there. Hosted by Ben Hartel of Elite Interactive Solutions, LLC.
          **Register: https://lnkd.in/gtRTu-2

           

          5/19/2020 1:30 PM Pacific Time: Many companies are concerned with securing properties and assets right now, and budgets can be tight. Join me for a webinar with tips and tactics that can improve security at all budget levels. Message me with any topics or questions you'd like covered. Hope to see you there. Hosted by Ben Hartel of Elite Interactive Solutions, LLC.
          **Register: https://lnkd.in/gpN2b8t
           

          5/15/2020 4:00pm: WEEKLY VIRTUAL CALL WITH SANTA CRUZ MAYOR CUMMINGS

          Join Mayor Justin Cummings and County Public Health Officer, Dr. Gail Newel, for an update on our regions continued response to the COVID-19 pandemic and Shelter-in-Place orders

          5/13/2020  12:00pm-1:00pm: The Three R’s to Getting Back to Work During COVID-19

          Hosted by The California Employer’s Association (CEA). The CEA may help with preparing to get employees back to work when operations can resume during the COVID-19 pandemic. They will cover the 3 R's of how to plan and successfully bring your employees back to work – Reconstruct, Reinstate, and Reconnect

          Learning Objectives:

          • Reconstruct — Determine what your workplace will look like under this "new normal." Learn how to bring people back and what to do if some of the workforce cannot be reinstated.
          • Reinstate — Evaluate the effectiveness of remote work for your team and if it can or should continue. Be prepared for a variety of federal, state, and local requirements regarding testing employees, PPE, physical distancing and more.
          • Reconnect — How to welcome employees back and ensure a safe working environment.

           

          REGISTERhttps://www.employers.org/events/webinars/the-three-r-s-to-getting-back-to-work-during-covid-19/05/13/2020/ 

           

          5/12/2020 11:00am: PHASE 2 Re-Opening

          Learn about what Phase 2 means for your business, and some of the tools available to you. Hosted by Downtown Association of Santa Cruz and City Economic Development Dept.

          • Watch the Zoom Recording HERE - Password: 6n^8@h8@

            We also referenced everything on the:  

          If you have any further questions, email Sonja Brunner: operations@downtownsantacruz.com

          5/8/2020 4:00pm: WEEKLY VIRTUAL CALL WITH SANTA CRUZ MAYOR CUMMINGS

          Updates on the Resilience Microloan Program and other initiatives supporting small businesses featuring City Economic Development Dept. Director, Bonnie Lipscomb. Questions via text through Zoom are encouraged.

          ZOOM link: https://zoom.us/j/95437909954

          Zoom Text:

          +1 669 900 9128

          +1 346 248 7799

          +1 312 626 6799

          Friday May 8, 2020 8:15am PDT:  Redefining Retail: Re-Opening Downtown For Business 

          Speakers will discuss: 

          • Data and analytics to understand the shift in consumer behavior 
          • Maximizing retail and restaurant real estate 
          • The importance of retail inventory 
          • Tools to support at-risk businesses 
          • Steps to safely reacquaint shoppers 

          Hosted by IDA (International Downtown Association). Free for members. $30 for non-members. Recorded webinar will be posted for all, after the date.

          Wednesday April 29, 2020 at 11:30am1:00pm PDT: Congressman Panetta will be holding a virtual Q&A on Facebook with Small Business Administration (SBA) officials to have a conversation about small business lending programs, such as the Paycheck Protection Program (PPP) and Economic Injury Disaster Loans (EIDLs). He will be asking the SBA officials questions about the program and application process-

          a link to his Facebook page is here: https://www.facebook.com/RepJimmyPanetta/ The pre-recorded conversation will be published at 1pm PDT for your viewing on Facebook and YouTube. It will remain on social media channels after it is published:

          Tuesday April 28, 2020 12:15pm: Managing Social Media in a Covid-19 Era Webinar

          Managing your social media for your business has always had its challenges. But now with the new norm of the Coronavirus, new challenges come into play. How are local business owners and marketers changing the way they use social media? What has been working for them and what has not? Join us for this free webinar as we listen to local businesses that have adapted their business and social media marketing to the changing circumstances. Hosted by Santa Cruz County Small Business Development Center and Event Santa Cruz

          Thursday April 23, 2020 12:30pm Strengthening Your Digital Presence - Hosted by NextSpace as part of the What's Next Lecture Series. Featuring "nextpert" Chris Miller of Launch Brigade. Meeting ID: 949 5336 5305 / Password: 542073

          Wednesday April 22, 2020 10:00 AM Transforming Your Digital Presence During Covid-19 - Featuring Cafe Delmarette. Hosted by Andreas Mueller and Kyle Sabraw of Digital Propellers.

          Thursday April 16, 2020 - 3:00pm-4:30pm PDT: CMAA NorCal COVID-19 Small Business Webinar The sweeping $2 Trillion coronavirus aid package provides $349 billion for the Small Business Administration to guarantee loans to small businesses. SBA San Francisco District Director Julie Clowes will discuss who qualifies, how to apply, what are the terms, and field questions from the audience. Webinar is limited to 300 participants. Presented by SBA (Small Business Administration).

          Friday April 10 11:00am: C19 Business Aid - Tax Provisions and Economic Relief A free webinar for businesses financially impacted by Covid-19 featuring David Doolin, the Managing Partner of the Santa Cruz accounting firm: Petrinovich Pugh & Company.  He will discuss tax provisions and economic relief measures of the Coronavirus Aid, Relief and Economic Security (Cares) Act and other similar legislation. Presented by Santa Cruz Works.

          Thursday April 9 3:00pm: Keep Your Business Safe from Burglaries in the Time of the Coronavirus.
          Designed to educate our local business community on crime prevention to protect against commercial burglary. Hosted by Santa Cruz Police. Submit questions in advance by email to askSCPD@cityofsantacruz.com

          Recorded webinar and presentation materials will be made available www.SantaCruzPolice.com and HERE

          Thursday April 9 12:00pm: Caring for Your Corporation in C19 Era.
          This free webinar features Bill Richter of Richter Law Offices.  He will discuss 10 things a business can do to emerge strong, financeable, and acquirable from the Covid-19 era. Presented by Santa Cruz Works.

          Wednesday April 8 3:00pm-4:30pm: Ask Us Anything Webinar As businesses are looking for answers to what financing is available to what HR policy they need to adhere to, we've put together a panel of experts to answer your questions and provide best practices in Marketing, HR, SBA Lending, Financial Management and Business Planning. Special attention will be provided throughout the webinar to answer your questions. Hosted by the SBDC (Small Business Development Center).

          Wednesday, April 8 2:00PM - 3:00PM PDT: Coronavirus Update - What Small Businesses Need to Know Caleb Baskin, of Baskin and Fowler, and Candice Elliott will be sharing important information for small businesses.  We will cover:

          • Workforce Reductions
          • New FMLA and Sick Pay Laws
          • CARES Act

          Hosted by the Santa Cruz County Chamber of Commerce.

          Thursday April 2, 2020Small Business Assistance in Response to COVID-19 - April 2

          Thursday April 2, 2020ICSC COVID‑19: Small Business Resources Webinar - April 2

          Wednesday, April 1, 2020Business Capital Lending WEBINAR

          Tuesday March 31, 2020COVID-19 Small Business Resource Webinar

          Friday, March 27, 2020 at 3:00 p.m.: Coronavirus (COVID-19) - Continued Guidance and Resources for Santa Cruz County BusinessesThe County of Santa Cruz, local cities and business partners are pleased to be hosting a second webinar in a continued effort to provide rapid information and support to our local businesses during this very challenging time. 

          If you were unable to attend this Webinar here is the link: YouTube link to the Coronavirus (COVID 19) Continued Guidance and Resources for Santa Cruz County Business webinar (Presented March 27, 2020)

           

          The webinar was simultaneously broadcast on the other following channels:

           

           

          Friday, March 20th at 2:00pm PST: Restaurant and Hospitality Response to COVID 19.
          Hosted by Louise Dawson

          • We will have representatives from EDD to help restaurants manage workforce, ABC to talk about licenses that are not active for 30 days and other potential lifting of restrictions during this time, the Health Department to give best practises for those restaurants who are remaining open for to-go and delivery services and the SBA on disaster loans.

           

          Friday March 20th 3:00pm PST: Coronavirus (COVID-19) Guidance and Resources for Santa Cruz County Businesses - Santa Cruz County Office for Economic Development COVID-19 Zoom Webinar

          If you were unable to attend this County Resources for Businesses Webinar at 3:00pm today, here’s the link: WEBINAR

          • In response to the unprecedented economic impacts due to the Coronavirus outbreak, the Santa Cruz County Office for Economic Development is presenting a FREE Webinar to provide current information, guidance and resources for local businesses. 
          • The Webinar will also be telecast on Community TV's channels 27/71. In addition, the City of Santa Cruz has been compiling and updating information and resources for businesses impacted by COVID-19. You can find information here

           

          Friday March 20th 4:00pm PST: Addressing The Financial Impact of COVID-19   

          • Supporting our workforce:
            • Options for unemployment
            • The Response of Financial Institutions to Coronavirus
            • How to Bank through a crisis.
            • Addressing the needs of uncertainty. 
          • Supporting Survival and Longevity for Small Business:
            • SBA Disaster Relief Loan 
            • Loss, Need, Capacity 
            • Defining your Needs
            • Understanding Capacity 
            • Addressing your Needs and uses for SBA Disaster Relief 
            •  Communicating with Vendors and Lenders 
            • Addressing the Needs of our Workforce

           

          Thursday, March 19th 2020 - 12:30 PM PST:
          National Resources and Policy Updates for Small Businesses Impacted by COVID-19 

          Join Small Business Majority for a national webinar covering updates from Capitol Hill, resources related to COVID-19 and policy recommendations to bolster small business owners right now. 

          • Small business funding updates, including SBA Disaster Assistance Loans for businesses being impacted by COVID-19
          • An overview of alternative lending options including SBA's loan guarantee program, CDFIs, reputable online lenders and crowdfunding
          • How to avoid predatory lenders using the Small Business Borrowers' Bill of Rights 
          • Updates on federal policy proposals and our recommendations to immediately help small businesses
          • Venturize and other helpful tools and resources, Q&A


          Thursday March 19th 2020 10:00am-11:30am: Coping with COVID: Prepping to apply for Emergency SBA Economic Injury Loans

          Click here to access this information.


          Wednesday March 18th 2020 at 8:30am (here) or  4:00pm PDT (here): SBA for an information session on the SBA disaster loan program

          • What the program is
          • How it works and how to apply
          • Common frustrations, missteps, or misunderstandings that impact business owners

          The session will be led by former SBA San Francisco District Director Mark Quinn
          and the SBA Office of Disaster Assistance Public Information Officer Susheel Kumar.


            Weds March 18, 11 am-12:30 am: Coping with COVID: Emergency cash flow resources and opportunities 

            Click here to access this information

             

            General COVID-19 Guidance:

            To help you navigate this time of increased risk awareness, we want to share the guidelines we have been following:

            County of Santa Cruz Health Services Agency

            California Department of Public Health

            CDC

            As well as this resource:

            Songs to sing while washing hands

            We will continue to monitor and share information with you.