It's never too early to start thinking about 2020 holidays! Take advantage of the opportunities presented to bring new faces into your business as people flock Downtown to shop, eat, and play.

Downtown Santa Cruise 

It's part scavenger hunt, part pub crawl, and the perfect way to live it up before the holidays! Offer a drink special to participants to bring to fun to your door.

Signup Coming Soon

Reindeer Roundup

Some of Santa's reindeer are playing hide-and-seek in some Downtown businesses - and one of them could be yours!

Sign Up Here

Downtown Holiday Parade

Show your stuff by participating in the Downtown Santa Cruz Holiday Parade! Downtown businesses pay a reduced participation rate.

Sign Up Here!

Incentivize your employees to volunteer at the Holiday Parade!

Volunteering is a great way to give back to the community - and your employees can wear any gear advertising your business! Share this link with your employees:


And, of course, you can always sign up as a sponsor to get your business at the forefront of all our holiday advertising! Watch this space to learn more about 2020 Holiday Sponsorship.