As November and December roll around, Downtown Santa Cruz starts to feel festive! Take advantage of the opportunities presented to bring new faces into your business as people flock Downtown to shop, eat, and play.

Winter Window Decorations

All Hands Workshop, Wild Quill Calligraphy, and the Downtown Association have partnered to bring local artists to your storefront!

Click Here to Learn More

Downtown Santa Cruise 

It's part scavenger hunt, part pub crawl, and the perfect way to live it up before the holidays! Offer a drink special to participants to bring to fun to your door.

Sign Up Here

Reindeer Roundup

Some of Santa's reindeer are playing hide-and-seek in some Downtown businesses - and one of them could be yours!

Sign Up Here

Downtown Holiday Parade

Show your stuff by participating in the Downtown Santa Cruz Holiday Parade! Downtown businesses pay a reduced participation rate.

Sign Up Here!

And, of course, it's never too late to sign up as a sponsor! Select levels are still available - read more on the Holiday Sponsorship page!

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